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Keith Perhack

Founder & CEO, SegMetrics · 1 appearance on the record.

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founderexecutiveengineer@harisenbon79 ↗LinkedIn ↗keithperhac.com ↗

Keith Perhac is a software engineer turned digital marketer who founded SegMetrics, a SaaS platform providing full-funnel marketing attribution and customer lifetime value tracking. Before building SegMetrics, he ran a digital marketing and CRO agency and co-founded the online course platform Summit Evergreen.

10statements → 8claims → 1claims resolved → 3.6/5average certainty → 1.3/5average debate potential →

1 supported 0 partly supported 0 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 1 insight · 1 disclosure · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Keith argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Drip doubled affiliate commissions to 30% after acquisition by Leadpages
“They had 15% commission until Clay purchased them, and then they upped that to 30.”
Keith Perhack Sep 24, 2016 ▶ 13:08 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Keith Perhack on measured tape to publish a rate. This says nothing about how they speak.

Everything Keith Perhack said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Perhac: DelphiNet built and iterated SegMetrics three times in four weeks
“So we took our internal team, no contractors, no nothing. Everyone It works at DelphiNet. We said, this is the problem we're going to solve. We're jumping in this whole hog. We built the entire thing, did three iterations in four weeks.”
Keith Perhack Sep 24, 2016 ▶ 4:20 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
Insight
Perhac: Functional SaaS companies never lose 30% of customers in one month
“You're at no point, unless your SaaS app explodes in a fiery fireball, you're never going to have 30% of your client, of your customers leave in one month.”
Keith Perhack Sep 24, 2016 ▶ 6:05 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
Assertion Not checkable as stated
Perhac: SegMetrics generated $20K to $30K revenue in year one
“So segmetrics was actually pretty low. I think we were doing around 20, 30 K. MR the first year. Sorry, annual first year.”
Keith Perhack Sep 24, 2016 ▶ 3:11 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
Assertion Not checkable as stated
Perhac: Consulting agency generates about $1 million in annual revenue
“The consulting business is about a million dollars.”
Keith Perhack Sep 24, 2016 ▶ 7:10 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
Assertion Not checkable as stated
Perhac: SegMetrics shows a 9% monthly customer churn rate
“So our customer churn is, and of course, as soon as I start looking at it, it's a, it says nine percent, but we had a couple people drop a couple days ago, but normally it's not that high.”
Keith Perhack Sep 24, 2016 ▶ 8:43 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
Prediction Not checkable as stated
Perhac: SegMetrics will eventually need 30% affiliate commissions
“I think eventually we're going to need to get up to 30%.”
Keith Perhack Sep 24, 2016 ▶ 13:00 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
Assertion Supported
Drip doubled affiliate commissions to 30% after acquisition by Leadpages
“They had 15% commission until Clay purchased them, and then they upped that to 30.”
Keith Perhack Sep 24, 2016 ▶ 13:08 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
Assertion Not checkable as stated
Perhac: SegMetrics generated around $5K MRR in August 2016
“I think it was around five K.”
Keith Perhack Sep 24, 2016 ▶ 5:16 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
Assertion Not checkable as stated
Perhac: SegMetrics average customer pays around $97 to $100 per month
“Average customer is paying us around 10, a hundred bucks. I think it's like 97 or something around there.”
Keith Perhack Sep 24, 2016 ▶ 6:18 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
Disclosure
Perhac: SegMetrics is fully bootstrapped via consulting cash flow
“This is all bootstrapped based on my, mine and my co-founder's bank account and the consulting businesses that we both do.”
Keith Perhack Sep 24, 2016 ▶ 6:48 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac

Appearances (1)

EpisodeDateSpeaking time
EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac Sep 24, 2016 10m
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