Keap

“When they were seeing eight percent monthly churn, he said, finally, the way they tackled it is they just charged a setup fee of about 300 bucks, which was equivalent to the, you know, an average of about nine months of the first year ACV on the SaaS side of b…”

“Oh it was six months. And so, and we actually didn't even know what we were building. To be honest with you, we built a little utility product for keep users to be able to have their customers log in and manage their billing information and make payments for o…”

“I think it was about 70, 30... 30% cash up front.”

“They bought it for us for cheaper.”

“It got up to a million and a half in annual recurring revenue while, while Keep had it, so. You know, there was probably a five-year stretch of time where it was doing over a million in ARR under the Keep umbrella.”

“We're sort of expanding our market reach to step outside of the key ecosystem, which is where we've predominantly been for the past 10 years.”

“But on the flip side, the ones that achieved the goal, we saw a big uptick in them actually staying, staying on, and our M-IV went up to 86%.”

“When we look at our business and complement this with other initiatives, what we see is the 41% like we talked about, 52% the done with you, the done for you at 74%, and if you couple just the coaching, completing coaching with the other initiatives that we've…”

“And over a six month period, we took 705 customers, And took them through a different type of onboarding, where in the past, we would have customers come in and we'd basically say, ok, Here's how you get set up, and then if they needed something, they would as…”

“So we had originally focused on sales and marketing software for million dollar businesses, and we went down market and said, oh, there's a lot more downstream, let's go after that. So we shifted to a simple CRM for startups. Our competitor set increased expon…”

“Well, if we break it down for those customers that came in and kind of went through the guided do-it-yourself or the do-it-yourself, we were seeing a 41% net revenue retention.”

“So these were customers that either worked with partners and were able to get onboarded or coached or assisted, and then Any of our customers that came in through free trial and different things along those lines, we had a blended average of about 75%.”

“The return to growth really comes from us being able to redefine our strategy and our target, and then focus on usage and paid onboarding to be able to restore the human connection, and then our focus now is on what we call business automation.”