Assertion certainty 4/5 debate potential 1/5

CustomerHub maintained over $1M ARR for five years under Keap

Kyle Lovett · Keap Acquired CustomerHub For $1-2m in 2011, Founders Bought Back in 2018, Now $500k in ARR · Aug 26, 2021 · at 9:23

Kyle Lovett recounts CustomerHub's revenue performance after it was acquired by Keap (formerly Infusionsoft).

0:00 / 0:13exact quote · 13.0s
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“It got up to a million and a half in annual recurring revenue while, while Keep had it, so. You know, there was probably a five-year stretch of time where it was doing over a million in ARR under the Keep umbrella.”

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More from Kyle Lovett

Assertion Not checkable as stated
Founders paid more to buy back CustomerHub than Keap originally paid
“They bought it for us for cheaper.”
Kyle Lovett Aug 26, 2021 ▶ 8:45 Keap Acquired CustomerHub For $1-2m in 2011, Founders Bought Back in 2018, Now $500k in ARR
Disclosure
CustomerHub targets a $10M valuation for its upcoming seed round
“We're shooting for a ten million dollar valuation. So we think with the right growth numbers and stuff, we can get there.”
Kyle Lovett Aug 26, 2021 ▶ 11:14 Keap Acquired CustomerHub For $1-2m in 2011, Founders Bought Back in 2018, Now $500k in ARR
Disclosure
Founders bought back CustomerHub with 30% cash upfront and 70% financed
“I think it was about 70, 30... 30% cash up front.”
Kyle Lovett Aug 26, 2021 ▶ 8:15 Keap Acquired CustomerHub For $1-2m in 2011, Founders Bought Back in 2018, Now $500k in ARR
Disclosure
CustomerHub's platform rewrite represented up to $1M in sweat equity
“We did a majority of the work ourselves in rewriting software, but, you know, it took us over a year. So when you consider the going rate of software engineering, software design, product managers and such you know, we probably spent Between five hundred thous…”
Kyle Lovett Aug 26, 2021 ▶ 10:15 Keap Acquired CustomerHub For $1-2m in 2011, Founders Bought Back in 2018, Now $500k in ARR
Assertion Not checkable as stated
CustomerHub maintains a customer churn rate below 2.5%
“Our churn is sub two and a half right now.”
Kyle Lovett Aug 26, 2021 ▶ 11:46 Keap Acquired CustomerHub For $1-2m in 2011, Founders Bought Back in 2018, Now $500k in ARR
Assertion Not checkable as stated
CustomerHub averages a $50 customer acquisition cost largely via referrals
“So right now we're averaging about 50 bucks a month to acquire a customer. So super cheap. A lot of our customers are referrals.”
Kyle Lovett Aug 26, 2021 ▶ 12:04 Keap Acquired CustomerHub For $1-2m in 2011, Founders Bought Back in 2018, Now $500k in ARR
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