Ammon Curtis

0 appearances on the record.

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5 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

Everything Ammon Curtis said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Curtis: Keap's move down-market expanded competitors 8.5x and stalled growth
“So we had originally focused on sales and marketing software for million dollar businesses, and we went down market and said, oh, there's a lot more downstream, let's go after that. So we shifted to a simple CRM for startups. Our competitor set increased expon…”
Ammon Curtis Jul 9, 2024 ▶ 2:00 CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18
Disclosure
Curtis: Keap's growth returned after reinstating paid onboarding and human support
“The return to growth really comes from us being able to redefine our strategy and our target, and then focus on usage and paid onboarding to be able to restore the human connection, and then our focus now is on what we call business automation.”
Ammon Curtis Jul 9, 2024 ▶ 3:02 CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18
Assertion Not checkable as stated
Curtis: Keap's Goal-Reaching Onboarding Cohort Hit 86% Month 4 Retention
“But on the flip side, the ones that achieved the goal, we saw a big uptick in them actually staying, staying on, and our M-IV went up to 86%.”
Ammon Curtis Jul 9, 2024 ▶ 8:49 CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18
Assertion Not checkable as stated
Curtis: Keap increased NRR from 41% to 106% with assisted coaching
“When we look at our business and complement this with other initiatives, what we see is the 41% like we talked about, 52% the done with you, the done for you at 74%, and if you couple just the coaching, completing coaching with the other initiatives that we've…”
Ammon Curtis Jul 9, 2024 ▶ 13:28 CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18
Assertion Not checkable as stated
Curtis: Keap Tested Goal-Driven Onboarding Across 705 Customers Over 6 Months
“And over a six month period, we took 705 customers, And took them through a different type of onboarding, where in the past, we would have customers come in and we'd basically say, ok, Here's how you get set up, and then if they needed something, they would as…”
Ammon Curtis Jul 9, 2024 ▶ 7:27 CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18
Assertion Not checkable as stated
Curtis: Keap Had a Blended Baseline M4 Retention Rate of About 75%
“So these were customers that either worked with partners and were able to get onboarded or coached or assisted, and then Any of our customers that came in through free trial and different things along those lines, we had a blended average of about 75%.”
Ammon Curtis Jul 9, 2024 ▶ 8:01 CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18
Assertion Not checkable as stated
Curtis: Keap DIY customers had 41% net revenue retention
“Well, if we break it down for those customers that came in and kind of went through the guided do-it-yourself or the do-it-yourself, we were seeing a 41% net revenue retention.”
Ammon Curtis Jul 9, 2024 ▶ 12:38 CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18

Played on the show (1)

Episodes where a recording of Ammon Curtis was played rather than Ammon taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18 Jul 9, 2024 14m aired address
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