Troy Dean

Founder & CEO, Agency Mavericks · 1 appearance on the record.

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founderexecutivehostentertainer@troydean ↗LinkedIn ↗troydean.com.au ↗

Troy Dean is an Australian entrepreneur and business coach who teaches web designers and digital agency owners how to productize their services, streamline workflows, and scale profitably. He is best known for creating Video User Manuals and WP Elevation (rebranded to Agency Mavericks), as well as hosting The Agency Hour podcast.

7statements → 6claims → 0claims resolved → 3.29/5average certainty → 1.14/5average debate potential → ≈4.5/5argument clarity, estimated → 4said about them ↓

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Troy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Troy Dean on measured tape to publish a rate. This says nothing about how they speak.

Everything Troy Dean said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Troy Dean would sell Video User Manuals to WP Engine for $1M
“Probably.”
Troy Dean Jan 27, 2016 ▶ 8:06 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
Dean: Video User Manuals has around 1,200 paying customers
“We have probably about 1200 at the moment, and we have them split across different licenses. So some are paying 24 a month, some pay two 40 a year, depending on whether they, you know, take the monthly or the annual license.”
Troy Dean Jan 27, 2016 ▶ 6:08 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
Dean: Video User Manuals generates roughly $25k per month
“It would have been about yeah, look, it would have been probably about 25 grand or roughly around about there.”
Troy Dean Jan 27, 2016 ▶ 6:56 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
WP Elevation achieved a 50% completion rate for its 202-student cohort
“Out of those 202, a 102 have actually completed the course and printed out their certificate. We've had three people refund and cancel”
Troy Dean Jan 27, 2016 ▶ 11:33 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
Dean: WP Elevation course generated $500,000 to $600,000 in past year
“The course would have done probably somewhere between 506 hundred.”
Troy Dean Jan 27, 2016 ▶ 12:42 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
WP Elevation has 390 active members and 202 new enrollments
“At the moment we have about 390 active members in the program. We did we did 202 students in the intake in, in September.”
Troy Dean Jan 27, 2016 ▶ 10:09 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
Dean: WP Elevation email list reaches about 27,000 subscribers
“Our email list currently is about 27,000.”
Troy Dean Jan 27, 2016 ▶ 13:16 Would You Sell Your Business to WP Engine for $1m With Troy Dean

The other half of the tape: Troy Dean's own voice is left out of every number here. Other people bring the name up 4 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
Would You Sell Your Business to WP Engine for $1m With Troy Dean Jan 27, 2016 10m
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