Assertion certainty 3/5 debate potential 1/5

Dean: Video User Manuals generates roughly $25k per month

Troy Dean · Would You Sell Your Business to WP Engine for $1m With Troy Dean · Jan 27, 2016 · at 6:56

Troy Dean breaks down the monthly recurring revenue generated by his WordPress plugin, Video User Manuals, as of late 2015.

0:00 / 0:06exact quote · 6.7s
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“It would have been about yeah, look, it would have been probably about 25 grand or roughly around about there.”

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More from Troy Dean

Disclosure
Troy Dean would sell Video User Manuals to WP Engine for $1M
“Probably.”
Troy Dean Jan 27, 2016 ▶ 8:06 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
Dean: Video User Manuals has around 1,200 paying customers
“We have probably about 1200 at the moment, and we have them split across different licenses. So some are paying 24 a month, some pay two 40 a year, depending on whether they, you know, take the monthly or the annual license.”
Troy Dean Jan 27, 2016 ▶ 6:08 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
WP Elevation achieved a 50% completion rate for its 202-student cohort
“Out of those 202, a 102 have actually completed the course and printed out their certificate. We've had three people refund and cancel”
Troy Dean Jan 27, 2016 ▶ 11:33 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
Dean: WP Elevation course generated $500,000 to $600,000 in past year
“The course would have done probably somewhere between 506 hundred.”
Troy Dean Jan 27, 2016 ▶ 12:42 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
WP Elevation has 390 active members and 202 new enrollments
“At the moment we have about 390 active members in the program. We did we did 202 students in the intake in, in September.”
Troy Dean Jan 27, 2016 ▶ 10:09 Would You Sell Your Business to WP Engine for $1m With Troy Dean
Assertion Not checkable as stated
Dean: WP Elevation email list reaches about 27,000 subscribers
“Our email list currently is about 27,000.”
Troy Dean Jan 27, 2016 ▶ 13:16 Would You Sell Your Business to WP Engine for $1m With Troy Dean
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