| 80% | “80%” | Vultaggio spent 80 percent of his time on legal battles running AriZona | Don Vultaggio | Sep 1, 2025 | — |
| 20% | “20%” | Vultaggio spent 80 percent of his time on legal battles running AriZona | Don Vultaggio | Sep 1, 2025 | — |
| $1M | “a million dollars” | Gob raised a $1M pre-seed and is raising a seed round on a SAFE | Lauren Menard | Aug 28, 2025 | — |
| 37% | “37%” | EB and Co. Wholesale Orders Grew Over 300% in 2024 | Emily Bordner | Aug 28, 2025 | — |
| 300% | “300%” | EB and Co. Wholesale Orders Grew Over 300% in 2024 | Emily Bordner | Aug 28, 2025 | — |
| 89% | “89%” | DTC Accounted for 89% of EB and Co. Revenue | Emily Bordner | Aug 28, 2025 | — |
| 13% | “13%” | DTC Accounted for 89% of EB and Co. Revenue | Emily Bordner | Aug 28, 2025 | — |
| 200% | “200%” | Ferriss: Entrepreneurs do not need venture capital or rapid growth to succeed | Tim Ferriss | Aug 28, 2025 | — |
| 1M | “a million” | Chestnut: Mailchimp hit 1M users within one year of freemium | Ben Chestnut | Aug 25, 2025 | Contradicted |
| 1M | “a million” | Mailchimp reached one million users in 2010 despite severe server crashes | Ben Chestnut | Aug 25, 2025 | Partly supported |
| 2M | “two million” | Mailchimp reached one million users in 2010 despite severe server crashes | Ben Chestnut | Aug 25, 2025 | Partly supported |
| 2M | “two million” | Ben Chestnut: Mailchimp was at ~$200M revenue when attending Ohio leadership school | Ben Chestnut | Aug 25, 2025 | — |
| 200M | “two hundred million” | Ben Chestnut: Mailchimp was at ~$200M revenue when attending Ohio leadership school | Ben Chestnut | Aug 25, 2025 | — |
| $12B | “twelve billion dollars” | Raz: Intuit acquired Mailchimp in 2021 for $12 billion | Guy Raz | Aug 25, 2025 | Supported |
| 50% | “50%” | Errett: 50% of US women color their hair at home | Amy Errett | Aug 18, 2025 | Supported |
| 30% | “30%” | Amy Errett: Madison Reed virtual try-on boosts conversion by 30% | Amy Errett | Aug 18, 2025 | — |
| $100M | “one hundred million dollars” | Errett: Strategic acquirers prefer acquiring brands under $100M in revenue | Amy Errett | Aug 18, 2025 | — |
| 20% | “20%” | Eleven Madison Park's plant-based transition raised its labor costs by 20% | Daniel Humm | Aug 13, 2025 | — |
| 70% | “70%” | Crumbl chose milk chocolate chips over semi-sweet based on a Twitter poll | Jason McGowan | Aug 11, 2025 | Not publicly verifiable |
| 30% | “30%” | Crumbl chose milk chocolate chips over semi-sweet based on a Twitter poll | Jason McGowan | Aug 11, 2025 | Not publicly verifiable |
| $75M | “seventy five million dollars” | Guy Raz: Mei Xu sold Chesapeake Bay Candle to Newell for $75M | Guy Raz | Aug 7, 2025 | Supported |
| 1M | “a million” | Sasha Milstein: Aunt Ethel's hits $250k in sales, sells 8,000 on QVC | Sasha Milstein | Aug 7, 2025 | — |
| 2.1M | “2.1 million” | Lindsay Gallis: Math Medic generated $2.1 million in revenue last year | Lindsay Gallis | Aug 7, 2025 | — |
| 4M | “4005 thousand” | Simon Cowell outlines 1990s retail reorder thresholds for UK chart hits. | Simon Cowell | Aug 4, 2025 | — |
| 250% | “250%” | Foster: T is for Taught is cash-flow positive, pacing for seven figures | Megan Foster | Jul 31, 2025 | — |
| $1.8B | “1.8 billion dollars” | Raz: Prebiotic soda Poppi rebranded four years before selling for $1.8B | Guy Raz | Jul 31, 2025 | Partly supported |
| $15M | “fifteen million dollars” | Rypka: Managed $10M–$15M Annual Food Operations Across 12 Cafes at Dell | Mike Rypka | Jul 28, 2025 | — |
| 10× | “10 X” | Gina Davis: Good Thomas ROAS fell from 10x to 3x after Apple changes | Gina Davis | Jul 24, 2025 | — |
| 8× | “eight X” | Gina Davis: Good Thomas ROAS fell from 10x to 3x after Apple changes | Gina Davis | Jul 24, 2025 | — |
| 5× | “five X” | Gina Davis: Good Thomas ROAS fell from 10x to 3x after Apple changes | Gina Davis | Jul 24, 2025 | — |
| 3× | “three X” | Gina Davis: Good Thomas ROAS fell from 10x to 3x after Apple changes | Gina Davis | Jul 24, 2025 | — |
| 95% | “95%” | Ahmed: WHOOP was rejected by 95% of VCs during early fundraising | Will Ahmed | Jul 21, 2025 | — |
| $10M | “ten million dollars” | Ahmed: WHOOP raised ~$10M by late 2014 and ~$25M by mid-2015 | Will Ahmed | Jul 21, 2025 | Partly supported |
| 25M | “twenty five million” | Ahmed: WHOOP raised ~$10M by late 2014 and ~$25M by mid-2015 | Will Ahmed | Jul 21, 2025 | Partly supported |
| 70% | “70%” | McLeod: Screen time replaced 70% of time spent with friends | Justin McLeod | Jul 17, 2025 | Partly supported |
| 90% | “90%” | Ulukaya: Euphrates secured a 90% USDA loan guarantee to finance equipment | Hamdi Ulukaya | Jul 14, 2025 | Contradicted |
| 10× | “10 times” | American yogurt was awful and ten times worse than Turkish yogurt | Hamdi Ulukaya | Jul 14, 2025 | — |
| $1M | “a million dollars” | Ulukaya: Commercial Greek yogurt production requires a centrifuge separator costing nearly $1M | Hamdi Ulukaya | Jul 14, 2025 | Supported |
| 50M | “fifty million” | Ulukaya: Chobani ran on QuickBooks until reaching $600M in revenue | Hamdi Ulukaya | Jul 14, 2025 | — |
| $600M | “six hundred million dollars” | Ulukaya: Chobani ran on QuickBooks until reaching $600M in revenue | Hamdi Ulukaya | Jul 14, 2025 | — |
| 1B | “a billion” | Chobani generated $1 billion in five years with zero outside capital | Hamdi Ulukaya | Jul 14, 2025 | Supported |
| 1M | “one million” | Ulukaya: Chobani built 1M-sq-ft Idaho plant in under a year | Hamdi Ulukaya | Jul 14, 2025 | Supported |
| 22% | “22%” | Raz: Chobani controls roughly 22% of the US yogurt market | Guy Raz | Jul 14, 2025 | Supported |
| $900M | “nine hundred million dollars” | Raz: Chobani acquired coffee company La Colombe for $900 million | Guy Raz | Jul 14, 2025 | Supported |
| 20% | “20%” | Rick Steves' travel show generated nearly 20% of all PBS pledge revenue | Rick Steves | Jul 7, 2025 | — |
| 5% | “five percent” | Hochschuler funded Talenti using 16 zero-percent credit cards and a second mortgage | Josh Hochschuler | Jun 30, 2025 | — |
| 45M | “forty five million” | Talenti reached $245 million in annual sales by the end of 2016 | Josh Hochschuler | Jun 30, 2025 | Supported |
| 53M | “fifty three million” | Riccobono: UNTUCKit reached $53M revenue on $1.3M friends-and-family capital | Chris Riccobono | Jun 23, 2025 | — |
| 200M | “two hundred million” | Riccobono: UNTUCKit reached $53M revenue on $1.3M friends-and-family capital | Chris Riccobono | Jun 23, 2025 | — |
| 70% | “70%” | Riccobono: 70% of early customers refused to buy without physical stores | Chris Riccobono | Jun 23, 2025 | — |
| 1B | “a billion” | Riccobono: UNTUCKit will become a billion-dollar brand | Chris Riccobono | Jun 23, 2025 | Open |
| 8M | “eight million” | Riccobono: Kleiner Perkins advised UNTUCKit to fund growth with debt | Chris Riccobono | Jun 23, 2025 | — |
| 1B | “a billion” | DTC apparel brands must enter wholesale to reach billion-dollar scale | Chris Riccobono | Jun 23, 2025 | — |
| 1,200% | “1200%” | Kilgore: Mainstream beauty products carry at least a 1,200% retail markup | Marcia Kilgore | Jun 19, 2025 | Contradicted |
| 3× | “three times” | Kilgore: Beauty Pie caps product markup at 3x manufactured cost | Marcia Kilgore | Jun 19, 2025 | — |
| 1.5M | “1.5 million” | Sol Díaz Ice Cream generates $1.5M in revenue across three stores | Victor Garcia | Jun 19, 2025 | — |
| 17% | “17%” | Sol Díaz Ice Cream sees 17% store margins and 20% wholesale margins | Victor Garcia | Jun 19, 2025 | — |
| 30% | “30%” | Dylan Field reveals that 30 percent of Figma's users are developers | Dylan Field | Jun 16, 2025 | Supported |
| $5M | “five million dollars” | ModTub doubled its annual revenue to over $5 million last year | Jesse Hodge | Jun 12, 2025 | — |
| 20M | “Twenty million” | Guy Raz: CPG brands need $20 million in sales for viable acquisition | Guy Raz | Jun 12, 2025 | — |
| 12.9M | “12.9 million” | Fry the Coop is on track for $14.5 million in annual revenue | Joe Fontana | Jun 12, 2025 | — |
| 14.5M | “14.5 million” | Fry the Coop is on track for $14.5 million in annual revenue | Joe Fontana | Jun 12, 2025 | — |
| 1.5M | “1.5 million” | Fry the Coop generated $1.5 million in EBITDA last year | Joe Fontana | Jun 12, 2025 | — |
| $1K | “a thousand dollars” | Founders Were Down to $1,000 Before Launching Perfect Snacks | Bill Keith | Jun 9, 2025 | — |
| 1.5M | “half a million” | Perfect Snacks Spent Roughly $500,000 Building First Commercial Kitchen | Bill Keith | Jun 9, 2025 | — |
| 7M | “seven million” | Perfect Snacks Scaled Production From Seven Million to 20 Million Bars | Leigh Keith | Jun 9, 2025 | — |
| 20M | “twenty million” | Perfect Snacks Scaled Production From Seven Million to 20 Million Bars | Leigh Keith | Jun 9, 2025 | — |
| 40% | “40%” | Perfect Snacks Packaging and Branding Overhaul Drove 40 Percent Sales Lift | Leigh Keith | Jun 9, 2025 | — |
| 15M | “fifteen million” | VMG Partners Invested $15 Million Including $10 Million Founder Secondary | Leigh Keith | Jun 9, 2025 | Not publicly verifiable |
| 5M | “five million” | VMG Partners Invested $15 Million Including $10 Million Founder Secondary | Leigh Keith | Jun 9, 2025 | Not publicly verifiable |
| 10M | “ten million” | VMG Partners Invested $15 Million Including $10 Million Founder Secondary | Leigh Keith | Jun 9, 2025 | Not publicly verifiable |
| 300% | “300%” | Cocoa commodity prices surged 300 percent over the past eight months | Kenesha Lewis | May 29, 2025 | Contradicted |
| 2M | “two million” | Tew: 'Do Nothing for Two Minutes' gained 2M visitors in a week | Alex Tew | May 26, 2025 | — |
| 50% | “50%” | Tew: Only 50% of users could do nothing for two minutes | Alex Tew | May 26, 2025 | — |
| 10% | “10%” | Tew: 10% of early Calm mobile app downloaders paid the $5 fee | Alex Tew | May 26, 2025 | — |
| 7M | “seven million” | Acton Smith: Calm's revenue surged from $7M to $21M to $80M | Michael Acton Smith | May 26, 2025 | Supported |
| 21M | “twenty one million” | Acton Smith: Calm's revenue surged from $7M to $21M to $80M | Michael Acton Smith | May 26, 2025 | Supported |
| 80M | “eighty million” | Acton Smith: Calm's revenue surged from $7M to $21M to $80M | Michael Acton Smith | May 26, 2025 | Supported |
| 30% | “30%” | Atkins: Bad Luck Burger Club Operates at Roughly 30% Profit Margin | Andy Atkins | May 22, 2025 | — |
| 5M | “five million” | Narbonne: T. Giselle Has Surpassed $5 Million in Sales | Tiffany Narbonne | May 22, 2025 | — |
| 10% | “10%” | Narbonne: T. Giselle Spends Roughly 10% on Marketing | Tiffany Narbonne | May 22, 2025 | — |
| 3B | “three billion” | Hedrick: US Cowboy Boot Industry Was Sized at Over $3B | Paul Hedrick | May 19, 2025 | — |
| 10× | “10 times” | Hedrick: US Cowboy Boot Industry Was Sized at Over $3B | Paul Hedrick | May 19, 2025 | — |
| 2M | “two million” | Hedrick: Tecovas Reached $2M Revenue in Year One, $13M in Year Two | Paul Hedrick | May 19, 2025 | Not publicly verifiable |
| 140M | “a hundred forty million” | Hedrick: Tecovas Revenue Grew From $80M to $140M in 2020-2021 | Paul Hedrick | May 19, 2025 | Partly supported |
| 300M | “three hundred million” | Hedrick: Tecovas Will Exceed $300 Million in Net Sales in 2025 | Paul Hedrick | May 19, 2025 | Held up |
| 6.8B | “a 5.8 billion” | Scaringe: Rivian signed a $5.8B software deal with Volkswagen Group | RJ Scaringe | May 15, 2025 | — |
| $10M | “ten million dollars” | Raz: Food startups often need $10M in sales for serious investors | Guy Raz | May 15, 2025 | — |
| 40% | “40%” | Best: Kik Messenger was used by 40% of US teenagers | Chris Best | May 12, 2025 | Partly supported |
| 95% | “95%” | Best: Losing half a cross-platform messaging network destroys 95% of users | Chris Best | May 12, 2025 | — |
| $1M | “a million dollars” | McKenzie: Ben Thompson was earning over $1M annually from Stratechery in 2017 | Hamish McKenzie | May 12, 2025 | Not publicly verifiable |
| 1B | “a billion” | McKenzie: Tech sector believed a billion-dollar company for writers was impossible | Hamish McKenzie | May 12, 2025 | — |
| $1M | “a million dollars” | Best: Writers rarely realize subscription earning potential until shown the math | Chris Best | May 12, 2025 | — |
| 6× | “six X” | Best: Substack grew roughly sixfold during the first year of the pandemic | Chris Best | May 12, 2025 | Supported |
| 5M | “five million” | Best: Substack has surpassed 5 million paid subscriptions | Chris Best | May 12, 2025 | Supported |
| 50% | “50%” | Banjo: Silver & Riley hits seven figures with $600 average order value | Lola Banjo | May 8, 2025 | — |
| 14% | “14%” | Banjo: Silver & Riley hits seven figures with $600 average order value | Lola Banjo | May 8, 2025 | — |
| $1M | “a million dollars” | Novotny: Now Pools will reach $1M in lifetime revenue this year | Ross Novotny | May 8, 2025 | — |
| 35% | “35%” | Baxter's father refinanced his home to invest $35,000 for 35% of Whisker | Brad Baxter | May 5, 2025 | — |
| 12% | “12%” | Baxter financed Litter-Robot retooling via supplier credit and a 12% loan | Brad Baxter | May 5, 2025 | — |
| $1M | “a million dollars” | Whisker crossed $1 million in annual revenue in 2004 | Brad Baxter | May 5, 2025 | — |
| 30% | “30%” | Whisker averaged 25% to 30% annual growth from 2005 to 2010 | Brad Baxter | May 5, 2025 | — |
| 55M | “fifty-five million” | Whisker was valued at $55 million during its 2019 private equity deal | Brad Baxter | May 5, 2025 | Not publicly verifiable |
| 50% | “50%” | Pondera Holdings purchased exactly 50% of Whisker in 2019 | Brad Baxter | May 5, 2025 | Supported |
| 80% | “80%” | Whisker generated approximately 80% of its sales direct-to-consumer | Brad Baxter | May 5, 2025 | — |
| 8% | “eight percent” | Whisker generated approximately 80% of its sales direct-to-consumer | Brad Baxter | May 5, 2025 | — |
| 50M | “fifty million” | Baxter recognized he wasn't the right CEO to scale Whisker past $150M | Brad Baxter | May 5, 2025 | — |
| 90% | “90%” | Von Ahn: Duolingo captures 90% of mobile language app users | Luis von Ahn | May 1, 2025 | Contradicted |
| 90% | “90%” | Winer Cashed Out His Retirement Accounts to Invest in HexClad | Danny Winer | Apr 28, 2025 | — |
| 1K | “A thousand” | Winer: Hexclad Spent Only $1,000 Monthly on Facebook Ads in 2016 | Danny Winer | Apr 28, 2025 | — |
| 1M | “a million” | Winer: Hexclad Blew Its $1M Cash Reserve on April 2020 Meta Ads | Danny Winer | Apr 28, 2025 | — |
| $5M | “five million dollars” | Winer: Hexclad Blew Its $1M Cash Reserve on April 2020 Meta Ads | Danny Winer | Apr 28, 2025 | — |
| 50% | “50%” | Sweetgreen CEO: Infinite Kitchen requires 30% to 50% less store-level labor | Jonathan Neman | Apr 24, 2025 | — |
| 4.3M | “4.25 million” | Spiegel: Lightspeed's seed round valued Snapchat at $4.25M | Evan Spiegel | Apr 21, 2025 | Supported |
| 50% | “50%” | Spiegel: Lightspeed's Seed Note ROFR Discouraged Other Series A Leads | Evan Spiegel | Apr 21, 2025 | — |
| $10M | “ten million dollars” | Spiegel and Bobby Murphy each cashed out $10M in an early round | Evan Spiegel | Apr 21, 2025 | — |
| $300M | “three hundred million dollars” | Raz: Walmart acquired Bonobos for roughly $300 million in 2017 | Guy Raz | Apr 17, 2025 | Supported |
| 1M | “a million” | Dunn: The alcohol shot category has only about five major competitors | Andy Dunn | Apr 17, 2025 | — |
| 80% | “80%” | Wang: Gateway accounted for 70% to 80% of Mag InnoVision monitor sales | William Wang | Apr 14, 2025 | — |
| $30M | “thirty million dollars” | Wang: Mag InnoVision held $25M to $30M in debt at sale | William Wang | Apr 14, 2025 | Not publicly verifiable |
| 2% | “two percent” | Wang: Gateway paid him 2% revenue plus $20K monthly for TVs | William Wang | Apr 14, 2025 | — |
| 0.5% | “half percent” | Wang: Costco's break-even margin was around 9.5% during Vizio's launch | William Wang | Apr 14, 2025 | Supported |
| 25% | “25%” | Wang: Circuit City required a 25% margin to break even | William Wang | Apr 14, 2025 | Supported |
| $700M | “seven hundred million dollars” | Vizio generated over $700M in media platform revenue last year | William Wang | Apr 14, 2025 | Partly supported |
| 25% | “25%” | Wachtel: Cheeky Cocktails reached 1,300 accounts with 25% DTC sales | April Wachtel | Apr 10, 2025 | — |
| 15% | “15%” | Jeff Dandurand: Independent retail sales reps take 15% wholesale commission | Jeff Dandurand | Apr 3, 2025 | — |
| 1K | “a thousand” | Jack Black opened nearly 1,000 accounts through independent sales reps | Jeff Dandurand | Apr 3, 2025 | — |
| 10% | “10%” | US Landfill Methane Emissions From Food Waste Far Outstrip Aviation Emissions | Abhi Ramesh | Mar 31, 2025 | Contradicted |
| 70% | “70%” | Misfits Market Executes Over 70% of Nationwide Deliveries Using In-House Drivers | Abhi Ramesh | Mar 31, 2025 | — |
| 75% | “75%” | Misfits Market Executes Over 70% of Nationwide Deliveries Using In-House Drivers | Abhi Ramesh | Mar 31, 2025 | — |
| $1T | “a trillion dollars” | Online Shopping Accounts for Only 12% to 13% of US Grocery Spend | Abhi Ramesh | Mar 31, 2025 | Supported |
| 13% | “13%” | Online Shopping Accounts for Only 12% to 13% of US Grocery Spend | Abhi Ramesh | Mar 31, 2025 | Supported |
| 2.5M | “2.5 million” | Jaju Pierogi Generated $2.5 Million In Sales Last Year | Casey White | Mar 27, 2025 | — |
| $100M | “a hundred million dollars” | Food Investors Now Demand $50M To $100M In Sales For Acquisitions | Guy Raz | Mar 27, 2025 | — |
| $20M | “twenty million dollars” | Food Investors Now Demand $50M To $100M In Sales For Acquisitions | Guy Raz | Mar 27, 2025 | — |
| 1B | “a billion” | Food Investors Now Seek Companies With Billion-Dollar Potential | Jeni Britton | Mar 27, 2025 | — |
| 1M | “a million” | Zennström: Kazaa Sold for Under $1M While Retaining Its Core Tech | Niklas Zennström | Mar 17, 2025 | — |
| 20M | “twenty million” | Zennström: Prepaid SkypeOut Cash Flow Preserved Skype's $20M Series B | Niklas Zennström | Mar 17, 2025 | — |
| 6% | “six percent” | Zennström: Prepaid SkypeOut Cash Flow Preserved Skype's $20M Series B | Niklas Zennström | Mar 17, 2025 | — |
| 2.6B | “2.6 billion” | Zennström: eBay Acquired Skype for $2.6B Upfront Plus a $500M Earn-Out | Niklas Zennström | Mar 17, 2025 | Partly supported |
| 501M | “a 500 million” | Zennström: eBay Acquired Skype for $2.6B Upfront Plus a $500M Earn-Out | Niklas Zennström | Mar 17, 2025 | Partly supported |
| 1B | “a billion” | Zennström: Skype Was the Largest Post-Dot-Com Internet Acquisition Globally | Niklas Zennström | Mar 17, 2025 | Supported |
| 1.6B | “1.6 billion” | Zennström: Skype Was the Largest Post-Dot-Com Internet Acquisition Globally | Niklas Zennström | Mar 17, 2025 | Supported |
| 2× | “two X” | Zennström: Skype Was the Largest Post-Dot-Com Internet Acquisition Globally | Niklas Zennström | Mar 17, 2025 | Supported |
| 1.5B | “a half billion” | Zennström: Microsoft Acquired Skype for $8.5 Billion in 2011 | Niklas Zennström | Mar 17, 2025 | Supported |
| 50% | “50%” | Hyman: Businesses Cannot Be Profitable When Labor Comprises 50% of P&L | Jenn Hyman | Mar 13, 2025 | — |
| 50% | “50%” | Hyman: Direct Pricing Surveys Fail; Founders Must A/B Test Pricing Online | Jenn Hyman | Mar 13, 2025 | — |
| $1M | “a million dollars” | Sporer: Every Investor Approached Requires $1 Million in Trailing Revenue | Carrie Sporer | Mar 13, 2025 | — |
| 15% | “15%” | SpotHero's initial take rate was 15% plus $0.99 per transaction | Mark Lawrence | Mar 10, 2025 | — |
| 6% | “six percent” | SpotHero gave Techstars Chicago 6% equity for $50,000 in funding | Mark Lawrence | Mar 10, 2025 | — |
| 70% | “70%” | Why venture blitzscaling failed to disrupt the relationship-driven parking market | Mark Lawrence | Mar 10, 2025 | — |
| $1.5B | “half a billion dollars” | VCs poured $500M into on-demand valet parking startups | Mark Lawrence | Mar 10, 2025 | Contradicted |
| 5% | “five percent” | Lawrence: SpotHero and Parking Panda had only 5% to 10% overlap | Mark Lawrence | Mar 10, 2025 | — |
| 10% | “10%” | Lawrence: SpotHero and Parking Panda had only 5% to 10% overlap | Mark Lawrence | Mar 10, 2025 | — |
| 98% | “98%” | Lawrence: SpotHero bookings plummeted 98% in April 2020, forcing 70% layoffs | Mark Lawrence | Mar 10, 2025 | — |
| 70% | “70%” | Lawrence: SpotHero bookings plummeted 98% in April 2020, forcing 70% layoffs | Mark Lawrence | Mar 10, 2025 | — |
| 15M | “fifteen million” | Alberto Perlman: 15 million people take Zumba classes every single week | Alberto Perlman | Mar 6, 2025 | — |
| 100× | “hundred X” | Alberto Perlman nearly sold one-third of Zumba for $300,000 | Alberto Perlman | Mar 6, 2025 | — |
| 2M | “two million” | Jack Shrup: Drink Wholesome recently crossed $2 million in annual revenue | Jack Shrup | Mar 6, 2025 | — |
| 1K | “a thousand” | Peter Arlene: Mountain Flow is distributed in over 1,000 global retail doors | Peter Arlene | Mar 6, 2025 | — |
| 60% | “60%” | Peter Arlene: Mountain Flow sales are 60% wholesale and 40% DTC | Peter Arlene | Mar 6, 2025 | — |
| 40% | “40%” | Peter Arlene: Mountain Flow sales are 60% wholesale and 40% DTC | Peter Arlene | Mar 6, 2025 | — |
| 27M | “twenty seven million” | Lenny & Larry's grew revenue from $11M to $27M in one year | Barry Turner | Feb 24, 2025 | Not publicly verifiable |
| 27M | “twenty seven million” | Lenny & Larry's revenue surged from $27M to $94M next year | Barry Turner | Feb 24, 2025 | Not publicly verifiable |
| 94M | “ninety four million” | Lenny & Larry's revenue surged from $27M to $94M next year | Barry Turner | Feb 24, 2025 | Not publicly verifiable |
| $250M | “two hundred fifty million dollars” | Lion Capital bought 75% of Lenny & Larry's at $250M valuation | Barry Turner | Feb 24, 2025 | Not publicly verifiable |
| 75% | “75%” | Lion Capital bought 75% of Lenny & Larry's at $250M valuation | Barry Turner | Feb 24, 2025 | Not publicly verifiable |
| 8% | “eight percent” | Lion Capital ballooned headcount and destroyed profitability post-acquisition | Barry Turner | Feb 24, 2025 | — |
| 80% | “80%” | Nassif: 80% of household cleaners are bought in grocery and discount stores | Monica Nassif | Feb 17, 2025 | Supported |
| 20M | “twenty million” | Nassif: Mrs. Meyer's reached profitability at $15M-$20M revenue | Monica Nassif | Feb 17, 2025 | — |
| 50% | “50%” | Chang: Uber Eats and DoorDash take up to 50% of restaurant margins | Sean Chang | Feb 13, 2025 | Supported |
| $1M | “a million dollars” | Beyond Yoga generated over $1 million in its first shipping year | Michelle Wahler | Feb 10, 2025 | — |
| 1.1M | “1.1 million” | Beyond Yoga reached $4.5 million before a $1 million drop in 2009 | Michelle Wahler | Feb 10, 2025 | Not publicly verifiable |
| $1M | “a million dollars” | Beyond Yoga reached $4.5 million before a $1 million drop in 2009 | Michelle Wahler | Feb 10, 2025 | Not publicly verifiable |
| $6M | “six million dollars” | Beyond Yoga suffered over $6M in order cancellations in one week | Michelle Wahler | Feb 10, 2025 | — |
| 90% | “90%” | Lido: 90% of Lufi and Friends sales come from direct-to-consumer website | Marina Lido | Jan 30, 2025 | — |
| 10M | “ten million” | Thorpe: Gameday Social Apparel Generates Around $10M in Revenue | JL Thorpe | Jan 30, 2025 | — |
| 99% | “99%” | Rubin: 99% chance he ignores three-to-four paragraph emails | Michael Rubin | Jan 27, 2025 | — |
| 100× | “hundred times” | Rubin: Sued roughly 100 times at age 16 over unpaid ski bills | Michael Rubin | Jan 27, 2025 | — |
| 100% | “hundred percent” | Rubin: Willing to work with adversaries but never forgets grudges | Michael Rubin | Jan 27, 2025 | — |
| $50M | “fifty million dollars” | Rubin: At age 21, his business did $120M with $50M debt | Michael Rubin | Jan 27, 2025 | Contradicted |
| 120M | “one hundred twenty million” | Rubin: At age 21, his business did $120M with $50M debt | Michael Rubin | Jan 27, 2025 | Contradicted |
| 330M | “three hundred thirty million” | Rubin: Bought back Fanatics and GSI's licensed business for $330M | Michael Rubin | Jan 27, 2025 | Not publicly verifiable |
| 2% | “two percent” | Rubin: Major sports leagues now drive one-third of sales direct-to-consumer | Michael Rubin | Jan 27, 2025 | — |
| $250M | “two hundred fifty million dollars” | Rubin: Fanatics Commerce division grew from $250M to $6.7B in revenue | Michael Rubin | Jan 27, 2025 | Partly supported |
| 7.7B | “a 6.7 billion” | Rubin: Fanatics Commerce division grew from $250M to $6.7B in revenue | Michael Rubin | Jan 27, 2025 | Partly supported |
| 20% | “20%” | Chewy retains roughly 20 percent of vendor payments for marketing rebates | Marissa Gurdian | Jan 23, 2025 | — |
| $800M | “eight hundred million dollars” | Flowers Foods plans to acquire Simple Mills for nearly $800 million | Guy Raz | Jan 23, 2025 | Supported |
| 10% | “10%” | Leventhal: Independent restaurants with 10% profit margins are crushing it | Ben Leventhal | Jan 20, 2025 | — |
| 20% | “20%” | Leventhal: Resy initially took a 20% cut on paid table reservations | Ben Leventhal | Jan 20, 2025 | Not publicly verifiable |
| 100M | “hundred million” | Hero Cosmetics Initiated Its Sale Process After Crossing $100M in Revenue | Ju Rhyu | Dec 30, 2024 | — |
| 30M | “thirty million” | Lore killed $30M in revenue and 450 trucks to pivot Wonder | Marc Lore | Dec 26, 2024 | — |
| $1M | “a million dollars” | Chomp Chocolate hit $750K in year two and paces for $1M | Ben Bailey | Dec 26, 2024 | — |
| 70% | “70%” | Chomp Chocolate hit $750K in year two and paces for $1M | Ben Bailey | Dec 26, 2024 | — |
| 10M | “ten million” | Lore: Price for scale and take zero margin to expand market | Marc Lore | Dec 26, 2024 | — |
| 2.5M | “2.5 million” | 10th Mountain Whiskey generates over $2.5M in annual revenue | Ryan Thompson | Dec 26, 2024 | — |
| 90% | “90%” | Tindell: 90% of Container Store's Launch Products Had Never Been Retailed | Kip Tindell | Dec 23, 2024 | — |
| $1K | “a thousand dollars” | Container Store Founders Took Only $700 Monthly Pay For Years | Kip Tindell | Dec 23, 2024 | — |
| 20% | “20%” | Tindell: The Container Store Could Safely Grow 20% Annually Via Cash Flow | Kip Tindell | Dec 23, 2024 | — |
| 10% | “10%” | The Container Store Achieved Sub-10% Turnover Versus Triple-Digit Industry Rates | Kip Tindell | Dec 23, 2024 | Partly supported |
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