Why venture blitzscaling failed to disrupt the relationship-driven parking market
Mark Lawrence · SpotHero: Mark Lawrence · Mar 10, 2025 · at 36:21
Mark Lawrence, co-founder and CEO of SpotHero, explains why he resisted investor pressure to blitzscale across dozens of cities during the company's early growth in 2012.
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“And my point of view was, the parking industry was more about relationships. At the time, you know, 60, 70% of the dollars spent in parking were cash. It was a very, you know, old school group of folks that had, you know, set ways of doing things. And this idea that you can just throw money at a problem didn't work with an industry that was, you know, really about relationships and trust.”
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