Michelle Wahler is the co-founder of Beyond Yoga, discussing the sudden business impact of COVID-19 lockdowns on wholesale yoga studio partners in early 2020.
0:00 / 0:03exact quote · 3.7s
720p mp4 · rendered on demand · StarZero watermark
“Over six million dollars of cancellations in one week.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Michelle Wahler
Insight
Wahler: Wholesale distribution is marketing that brands get paid for
“I think of wholesale as marketing that you get paid for. So anytime somebody goes into a yoga studio and sees your product, they're discovering you.”
Lululemon's sheer pant recall allowed Beyond Yoga to capture Equinox floor space
“I remember when they had the whole, you know, sheer pant debacle. I don't know if you remember that, but that was a moment, because at the time, I think we were the number two brand carried on. Equinox. But Lulu was, you know, the lion's share of the space. We…”
Building an activewear brand is deceptively difficult, causing many to fail
“Everybody thinks that they can build an activewear brand, and I've seen so many people do it and not realize how difficult and nuanced it is and fail.”
This entire site, over 800 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.