Lululemon's sheer pant recall allowed Beyond Yoga to capture Equinox floor space
Michelle Wahler · Beyond Yoga: Michelle Wahler · Feb 10, 2025 · at 32:44
Michelle Wahler, co-founder of Beyond Yoga, explains how Lululemon's 2013 sheer pants recall allowed Beyond Yoga to replace Lululemon's inventory across Equinox locations.
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“I remember when they had the whole, you know, sheer pant debacle. I don't know if you remember that, but that was a moment, because at the time, I think we were the number two brand carried on. Equinox. But Lulu was, you know, the lion's share of the space. We were a very distant number two. And the minute Lulu had to pull their product, my buyer from Equinox called and said, hey, we've got a situation. What do you have in black leggings? And I was like, we got you. And I shipped everything we had, and we sold through what we had.”
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