Beyond Yoga

“I think it's very easy to go quickly downstream, and it's much harder to continue to build a really clean, high-end, profitable business.”

“Jesse was pretty much the only white male in our company for the majority of the time that we were in existence.”

“Over six million dollars of cancellations in one week.”

“I know that we had double digit growth, you know, pretty much from that point on, and so we never had a, I think we ever had a down year from that point on.”

“So in 2006, that was the first year we were shipping. We did 1.1 million. Then the next year we did around 2.2. Then the next year we did, I think we were around 4.5. Then the global financial crisis happened and everything kind of bottomed out all, you know, …”

“So we were among the first to do this active layering and transition clothing.”

“We were just reinvesting every dollar back into the business. We never took on any additional outside investment. We had a lot of people offer to invest, and a lot of people offered to buy us at different points and we just turned everybody down, and we worked…”

“I remember when they had the whole, you know, sheer pant debacle. I don't know if you remember that, but that was a moment, because at the time, I think we were the number two brand carried on. Equinox. But Lulu was, you know, the lion's share of the space. We…”

“I always looked at Lululemon as an inspiration and as the, you know, the company that made it ok for women to buy a hundred dollar pair of leggings. And I felt like they paved the way, and I'm grateful to them for that.”

“I think of wholesale as marketing that you get paid for. So anytime somebody goes into a yoga studio and sees your product, they're discovering you.”

“We did over a million dollars in our first year of shipping.”