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Beyond Yoga reached $4.5 million before a $1 million drop in 2009

Michelle Wahler · Beyond Yoga: Michelle Wahler · Feb 10, 2025 · at 26:31

Beyond Yoga co-founder Michelle Wahler details the startup's early annual revenue figures and the impact of the 2008 financial crisis on its wholesale business.

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“So in 2006, that was the first year we were shipping. We did 1.1 million. Then the next year we did around 2.2. Then the next year we did, I think we were around 4.5. Then the global financial crisis happened and everything kind of bottomed out all, you know, at that point we were primarily wholesale and we dropped in 2009 by almost a million dollars, which was a large percent to go backwards.”

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