Errett: Strategic acquirers prefer acquiring brands under $100M in revenue
Amy Errett · Madison Reed: Amy Errett · Aug 18, 2025 · at 1:09:33
Amy Errett, founder of Madison Reed, discusses strategic M&A windows and acquisition thresholds for consumer brands with Guy Raz.
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“Many of these strategics buy things that are sub-one hundred million dollars in revenue. When something gets bigger, it becomes harder for them to get the board to approve it.”
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