Errett: Free product trials drive poor retention compared to paying customers
Amy Errett · Madison Reed: Amy Errett · Aug 18, 2025 · at 46:35
Amy Errett, founder and CEO of Madison Reed, reflects on giving away 7,000 free boxes of hair color on Groupon and observing that deal seekers rarely converted into repeat customers.
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“So we learned trial by free, not so good. If I pay for it, and I love the results, they stay. And that has been a hallmark of the company, high retention.”
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