Errett: Subscription Beauty Brands Require Massive Pre-Launch Capital to Scale
Amy Errett · Madison Reed: Amy Errett · Aug 18, 2025 · at 41:10
Amy Errett, founder of Madison Reed, explains to Guy Raz why the DTC hair color company raised a Series B round before publicly launching its product.
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“Yes, and the idea was since we knew that we wanted it to be a subscription-based business, that building the core of the subscriptions would scale the business faster. So you have to, you need a splash to get above the sort of noise for these women and figure out a way to stop them from using what they're using now. And have them come to you. So I, my, having been a VC, I knew that it was going to cost a lot to acquire customers initially.”
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