Assertion certainty 4/5 debate potential 1/5

Perfect Snacks Packaging and Branding Overhaul Drove 40 Percent Sales Lift

Leigh Keith · Perfect Snacks: Bill and Leigh Keith · Jun 9, 2025 · at 1:02:30

Leigh Keith, co-founder of Perfect Snacks, explains the impact of redesigning the packaging on sales.

0:00 / 0:01exact quote · 1.8s
720p mp4 · rendered on demand · StarZero watermark
“Oh, at least a 40% lift.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Leigh Keith

Assertion Not checkable as stated
VMG Partners Kept Investment Terms Unchanged Despite Nationwide Product Recall
“Yeah you know, and said we have a little issue going on, and they did not, to their credit, they did not penalize. Their offer at all.”
Leigh Keith Jun 9, 2025 ▶ 1:08:42 Perfect Snacks: Bill and Leigh Keith
Assertion Not publicly verifiable
VMG Partners Invested $15 Million Including $10 Million Founder Secondary
“So they invested fifteen million, and we put five million in the bank and took ten million off the table.”
Leigh Keith Jun 9, 2025 ▶ 1:11:27 Perfect Snacks: Bill and Leigh Keith
Assertion Not checkable as stated
Perfect Bar Recipe Originated to Mask Beef Organ Powders for Kids
“They were whole food powder concentrates, so all like beef spleen powder, beef liver powder, All dehydrated concentrates pressed into a tablet, and us kids didn't know how to swallow those big tablets, and of course they tasted really gross to chew, and so he …”
Leigh Keith Jun 9, 2025 ▶ 11:30 Perfect Snacks: Bill and Leigh Keith
Disclosure
Founders Spent $65,000 Cash on an eBay Candy Wrapper Machine
“We spent 65,000 cash on a candy wrapper machine off of eBay, and it's arriving on a truck.”
Leigh Keith Jun 9, 2025 ▶ 29:28 Perfect Snacks: Bill and Leigh Keith
Assertion Not checkable as stated
Perfect Snacks Generated $600 Per Store Visit Through Weekly In-Store Demos
“We could sell 400 dollars in a three-hour demo, and then leave behind a couple hundred dollars. So you're generating 600 dollars to make that store stop, and you're doing that weekly.”
Leigh Keith Jun 9, 2025 ▶ 42:46 Perfect Snacks: Bill and Leigh Keith
Assertion Not checkable as stated
Perfect Snacks Made $12,000 to $40,000 Per Four-Day Costco Roadshow
“Where a Costco, you could walk in, and we would commit to a four-day road show Thursday through Sunday, and you'd set up your 10 by 10 booth, And we could move anywhere from a really slow moving Costco, you know, 12,000 dollars in revenue in those four days to…”
Leigh Keith Jun 9, 2025 ▶ 53:22 Perfect Snacks: Bill and Leigh Keith
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.