Perfect Snacks Generated $600 Per Store Visit Through Weekly In-Store Demos
Leigh Keith · Perfect Snacks: Bill and Leigh Keith · Jun 9, 2025 · at 42:46
Leigh Keith, co-founder of Perfect Snacks, describes the unit economics and sales volume generated by doing in-store retail demos at Whole Foods locations in the brand's early days.
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“We could sell 400 dollars in a three-hour demo, and then leave behind a couple hundred dollars. So you're generating 600 dollars to make that store stop, and you're doing that weekly.”
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