Perfect Snacks

“The last year we made product with rolling pins. We produced seven million bars, and we were then able to convert to these small pieces of equipment, and we were able to scale that little 5000 square foot kitchen to produce twenty million bars the last year we…”

“So I researched co-packers out, and the co-packing minimums were so large, because we're talking about 50,000 bar minimum, which back then, I mean, that would have been everything.”

“It was 85,000 dollars for which Now seems like a really good deal, honestly, but that was for a website and SKUs and all of the branding”

“So they invested fifteen million, and we put five million in the bank and took ten million off the table.”

“Oh, at least a 40% lift.”

“After two weeks, we're just waited, you know, waiting to see the results, and they didn't find one issue, and so it very well could have been a false positive or an ingredient issue.”

“And keep in mind, in 2005, that was in the height of the Adkins era, so low carb zero fat, was everything trending in food, and we were high fat, calorically heavy from nut butter by no means were we on trend.”

“We brought in a CEO, which to Mondelez's credit, they gave Bill and I that responsibility and discretion to find the right next leader for our baby business.”

“He would use his organ meat tablets and protein and essential fat supplements. And just, you know, these are all things by the way, mixed up in barrels in our backyard. You know, these are not lab tested.”

“Where a Costco, you could walk in, and we would commit to a four-day road show Thursday through Sunday, and you'd set up your 10 by 10 booth, And we could move anywhere from a really slow moving Costco, you know, 12,000 dollars in revenue in those four days to…”

“It was into the half a million dollar range, which back then is, it was enormous. And that was being cheap. That was taking a lot of shortcuts.”

“And when we were faced with this really devastating point where our father had gotten severely sick our outlook was very grim. We had less than a thousand dollars, a 3500 dollar mortgage that we were behind two months on, and we needed a way to quickly raise s…”

“They were whole food powder concentrates, so all like beef spleen powder, beef liver powder, All dehydrated concentrates pressed into a tablet, and us kids didn't know how to swallow those big tablets, and of course they tasted really gross to chew, and so he …”

“30,000 dollars worth of sales in those 30 days.”

“We spent 65,000 cash on a candy wrapper machine off of eBay, and it's arriving on a truck.”

“We could sell 400 dollars in a three-hour demo, and then leave behind a couple hundred dollars. So you're generating 600 dollars to make that store stop, and you're doing that weekly.”

“All of the credit cards, I was over a 100,000 dollars in debt, and I was reaching the breaking point.”

“Q one of 2023, they purchased the rest of the business and Bill had exited out and I've continued on with the business for the last two years.”

“Yeah you know, and said we have a little issue going on, and they did not, to their credit, they did not penalize. Their offer at all.”