Bill Keith, co-founder of Perfect Snacks, describes the unconventional holistic health practice of his father, Bud Keith, prior to creating Perfect Bar.
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“He would use his organ meat tablets and protein and essential fat supplements. And just, you know, these are all things by the way, mixed up in barrels in our backyard. You know, these are not lab tested.”
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AssertionNot checkable as stated
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“And when we were faced with this really devastating point where our father had gotten severely sick our outlook was very grim. We had less than a thousand dollars, a 3500 dollar mortgage that we were behind two months on, and we needed a way to quickly raise s…”
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“30,000 dollars worth of sales in those 30 days.”
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AssertionNot checkable as stated
Perfect Snacks Spent Roughly $500,000 Building First Commercial Kitchen
“It was into the half a million dollar range, which back then is, it was enormous. And that was being cheap. That was taking a lot of shortcuts.”
Bill KeithJun 9, 2025▶ 49:12Perfect Snacks: Bill and Leigh Keith
AssertionNot publicly verifiable
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“After two weeks, we're just waited, you know, waiting to see the results, and they didn't find one issue, and so it very well could have been a false positive or an ingredient issue.”
Bill KeithJun 9, 2025▶ 1:07:59Perfect Snacks: Bill and Leigh Keith
Disclosure
Founders Funded Perfect Snacks With $100,000 From Selling Family Motel
“My job was to get this motel ready to sell because there was no way that we could run this place and try to get whatever equity we could out of it. And then we found a buyer that would be willing to give us cash and we had a 100,000 in equity.”
Bill KeithJun 9, 2025▶ 27:23Perfect Snacks: Bill and Leigh Keith
AssertionNot checkable as stated
Protein Bar Co-Packer Minimums Were 50,000 Bars in 2005
“So I researched co-packers out, and the co-packing minimums were so large, because we're talking about 50,000 bar minimum, which back then, I mean, that would have been everything.”
Bill KeithJun 9, 2025▶ 30:38Perfect Snacks: Bill and Leigh Keith
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