Bill Keith explains why Perfect Snacks chose self-manufacturing over contract packaging.
Assertion Not checkable as stated
Perfect Snacks Founder's Father Mixed Untested Supplements in Backyard Barrels
“He would use his organ meat tablets and protein and essential fat supplements. And just, you know, these are all things by the way, mixed up in barrels in our backyard. You know, these are not lab tested.”
Assertion Not checkable as stated
Founders Were Down to $1,000 Before Launching Perfect Snacks
“And when we were faced with this really devastating point where our father had gotten severely sick our outlook was very grim. We had less than a thousand dollars, a 3500 dollar mortgage that we were behind two months on, and we needed a way to quickly raise s…”
Assertion Not checkable as stated
Perfect Snacks Generated $30,000 During 30-Day Berkeley Whole Foods Test
“30,000 dollars worth of sales in those 30 days.”
Assertion Not checkable as stated
Perfect Snacks Spent Roughly $500,000 Building First Commercial Kitchen
“It was into the half a million dollar range, which back then is, it was enormous. And that was being cheap. That was taking a lot of shortcuts.”
Assertion Not publicly verifiable
FDA Investigation Cleared Perfect Snacks Kitchen Following Internal False Positive
“After two weeks, we're just waited, you know, waiting to see the results, and they didn't find one issue, and so it very well could have been a false positive or an ingredient issue.”
Disclosure
Founders Funded Perfect Snacks With $100,000 From Selling Family Motel
“My job was to get this motel ready to sell because there was no way that we could run this place and try to get whatever equity we could out of it. And then we found a buyer that would be willing to give us cash and we had a 100,000 in equity.”