Leigh Keith, co-founder of Perfect Snacks, describes spending the majority of their family's remaining savings to purchase packaging equipment on eBay.
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VMG Partners Kept Investment Terms Unchanged Despite Nationwide Product Recall
“Yeah you know, and said we have a little issue going on, and they did not, to their credit, they did not penalize. Their offer at all.”
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VMG Partners Invested $15 Million Including $10 Million Founder Secondary
“So they invested fifteen million, and we put five million in the bank and took ten million off the table.”
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Perfect Bar Recipe Originated to Mask Beef Organ Powders for Kids
“They were whole food powder concentrates, so all like beef spleen powder, beef liver powder, All dehydrated concentrates pressed into a tablet, and us kids didn't know how to swallow those big tablets, and of course they tasted really gross to chew, and so he …”
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Perfect Snacks Generated $600 Per Store Visit Through Weekly In-Store Demos
“We could sell 400 dollars in a three-hour demo, and then leave behind a couple hundred dollars. So you're generating 600 dollars to make that store stop, and you're doing that weekly.”
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Perfect Snacks Made $12,000 to $40,000 Per Four-Day Costco Roadshow
“Where a Costco, you could walk in, and we would commit to a four-day road show Thursday through Sunday, and you'd set up your 10 by 10 booth, And we could move anywhere from a really slow moving Costco, you know, 12,000 dollars in revenue in those four days to…”
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Perfect Snacks Scaled Production From Seven Million to 20 Million Bars
“The last year we made product with rolling pins. We produced seven million bars, and we were then able to convert to these small pieces of equipment, and we were able to scale that little 5000 square foot kitchen to produce twenty million bars the last year we…”