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Banjo: Silver & Riley hits seven figures with $600 average order value

Lola Banjo · Advice Line with Richard Branson of Virgin · May 8, 2025 · at 10:59

Lola Banjo, founder of luxury travel goods brand Silver & Riley, shares key revenue and retention metrics while seeking advice from Richard Branson and Guy Raz.

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“So we launched five years ago, and we are a seven-figure brand. We're still a young brand, but I'm very proud that we are, we have clients across 27 different countries. We have nearly 50% repeat customers. 14% of our customers own five or more products from us. We, and that's what an average AOV of around 600 dollars.”

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The claim, plainly

Silver & Riley is a seven-figure revenue brand with customers across 27 countries, a nearly 50% repeat customer rate, 14% of customers owning five or more products, and an average order value of around $600.

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Mentioned

Lola Banjo Silver & Riley

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Banjo: Silver & Riley hits seven figures with $600 average order value

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