Assertion certainty 4/5 debate potential 1/5

Gina Davis: Good Thomas ROAS fell from 10x to 3x after Apple changes

Gina Davis · Advice Line with Troy Carter of Atom Factory · Jul 24, 2025 · at 30:38

Gina Davis, founder of dog apparel brand Good Thomas, discusses how Apple's privacy tracking changes impacted digital customer acquisition efficiency.

0:00 / 0:17exact quote · 17.3s

720p mp4 · rendered on demand · StarZero watermark

“We raised that outside capital in twenty-twenty-one, and then in the summer of twenty-twenty-two, the Apple Privacy Act happened, and our digital ad spend or return on ads went from 10 X To eight X to five X. And now we are lucky to hit three X.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Following Apple's privacy policy changes in 2022, Good Thomas's return on digital advertising spend dropped from 10x down to approximately 3x.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

not yet assessed: in the resolution queue (grounded fact checks run in waves; this one's next)

Mentioned

Apple Good Thomas

⚑ Spot an error? Report it

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Gina Davis: Good Thomas ROAS fell from 10x to 3x after Apple changes

Turn any episode into a week of clips.