Creator Economy

“Everyone is a creator which shouldn't be the case. Everyone should not have their tool, but then that's how technology works, right?”

“We've paid out in the last three years over seventy billion dollars to the creator economy.”

“The reason why the creator economy or whatever it is emerged is because people wanted a more authentic alternative to let's say the mass media. And so they were able to have this connection in some ways with online creators and that powered the creator economy…”

“I would say 90% Of people just said that being a creator is lonely and I want to meet other people in, in the industry and like other like-minded individuals.”

“And so I'm actually like more bullish on the creator economy and like the individual economy, more bullish than ever, because I really do think that When everyone has the means of this hyper-intelligent AI tool, people are going to pay attention to the things …”

“I'm just gonna make what's cool to me, and sometimes, the whole world will agree. And I just thought that was such a dope philosophy as a creator to take, which is, I'm just gonna make what's dope for me, and then once in a while, the whole world will agree wi…”

“There's just, like, LA is the hub for creators, right? I think it's very similar to, like, if you were building an AI company in SF versus New York, like, New York might be number two, and I think Miami is number two in the creator economy”

“That it led to a sort of capital incineration where VCs invested billions of dollars into the creator economy, and we haven't had much to show for it.”

“The biggest problem in the creator economy is like operators. It will continue to be the biggest problem. Like, people are growing and getting more opportunities than they can handle.”

“I think the quality of what it is that people have to share is going to be held. I think people will be held more accountable to what it is that they have to offer. And we're moving away from just like dumb entertainment and people having to provide value.”

“So like, basically I think I would wager to say that we're not going to see another Kim Kardashian style Character, right? Like that era is kind of come and gone already.”

“A good rule of thumb is a creator will make around 5000 dollars per every one million views, and that's the reason why we have to operate on digital budget. So we have to break, you know, I would say like five million views just to break even.”

“I'm a runner. I start a community for a hundred people. I create content for a hundred people, and each one of them gives me 10 bucks. I'm already making a thousand bucks a month, so you can create new jobs, and that's where the future is heading, in my opinio…”

“Branded revenue wise, if you're in the top five, 10% of creators, you can make over a million dollars a year.”

“I actually don't believe in investing in the creator economy, and I know that sounds strange, but it's because so much value accrues to the top point.1%.”

“But actually, generally speaking, your credit card for content creators, the, you know, provider that allows you to do content creator taxes better, whatever that is, just not a big enough market.”

“I think it's probably I think it's the biggest round in the great economy by far.”

“Comedy is a very hard thing. To like align with a product or a service because it's just something that people enjoy. It's not, you know, it's not like a, I don't know. It's not like fitness or cooking where there's like products that people use every time the…”

“So in the creator economy, quote unquote, I think it's kind of a dichotomy between people on the education side and people on the entertainment side. And of course there's some in between people who are both educational and entertaining. But broadly, I see tha…”

“This group right now, it's hard to hire someone who doesn't want to be the creator or You know, is, is trying to become a creator and working with you to be like, okay, now I get it. Now I'm going to go do it.”

“I think that's the biggest need in the creator economy right now, is operators are the biggest need.”

“The economics of the creator economy are fundamentally better. The distribution is miles better. You have, like, complete ownership. There's complete creative freedom. Like, I just don't see how this doesn't end up ahead in 10 years.”

“I think we're going to see a lot of attempted, like, roll-ups of similar companies that kind of, like, aren't strong enough to themselves be an acquisition target or an IPO candidate. I think we'll see a lot of that in our next topic, so this might seg to, lik…”

“I believe one of the biggest problems we have in this new creator economy is is the one of attribution, right? So, you know many creators like you have or try many of these different platforms and use it, but you know, and they can see on each individual platf…”

“You cannot build a company reliant on your face, because creators come and go every five years. Every five years, somebody's hot, somebody's not. So my face is temporary. I must migrate from my face to a company.”

“And in the same sense, I also think even if we see an increase in commerce for video, you might also see a new category of creators emerge.”

“The vast majority of people who are working really hard to make interesting content that entertains people, or educates people, or captures people's attention, are making less than, you know, 15 dollars an hour or something.”

“And so our interest is really in those tens of thousands of creators who will be on that journey if only we have better monetization tools.”

“I'd say in the short term, there will be a shakeout in the creator economy but again, in the long term, I think that category of people and workers is going to continue to kind of grow and explode.”

“Creator economy, economy funding is going to dry up this year.”

“There are lots of businesses to build in the creator economy. Still, there are not a lot of businesses that are what I would call venture scale creator Economy businesses right now.”

“I think the creator economy ultimately is going to be much more verticalized. It's going to be, the creators are going to get bigger. The verticals are going to get more pronounced.”

“I'm not bullish on the creator economy and I'm not bullish on the creator economy for the simple reason that I think it follows the most extreme version of Pareto's principle. Where 99% of revenues accrue to one percent of creators.”

“And I do think that this emergent stuff in crypto that allows artists and other types of creators to basically monetize separate from their platform that they distribute through is very important to pay attention to. Because if you can disintermediate all thos…”

“I think in reality, what's more important is the average number of people who are listening or are watching every time you upload. That's a lot more representative of your actual community. That's there and cares. When it comes to subscribers, that's this aggr…”

“I think a lot of people can make money right now in the creator economy, but to make a career, I think is extremely challenging. And I think it's just like any other entrepreneurial venture. And I think it's really important to recognize that the term creators…”

“If you bring these people together, if you had the collective sway, Of a bunch of the biggest YouTubers, a bunch of the biggest Twitter, a bunch of the biggest TikTok a bunch of the biggest Instagram, et cetera, and you kind of brought it into a single fund, t…”

“The gatekeepers are falling away. And the Go Direct model is working.”

“One, I think this whole creator economy thing is incredibly overhyped. I think that the vast majority of people who are going to be able to make a living from this is is okay. Let's small.”

“What they used to talk about is the thousand true fans. But I think, you know, it's not about the thousand true fans. I also know that there are people who are monetizing, you know, a hundred people. But if you can monetize those hundred people for 10,000 rupe…”

“You know, the gig economy will continue, but so will the creator economy. And my real big belief is that if you create enough tools, people who can build themselves, people will build themselves, you know, audiences, which can be a thousand or a million, and t…”

“China feels massively ahead of the game with their sort of mentality of tipping creators left, right and center and paying for certain things. And I love this idea of, you know, you can read 90% of a book and if you actually enjoy it and want to read the last …”

“This will always be a niche market that is overlooked and misunderstood by the traditional banking system.”