Insight certainty 3/5 debate potential 2/5

Rosenblum: Average Views Per Upload Matter Much More Than Total Subscribers

Colin Rosenblum · HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry · Apr 14, 2022 · at 27:14

Colin Rosenblum, co-host of Colin and Samir, discusses the creator economy and audience metrics with Guy Raz on How I Built This Lab.

0:00 / 0:19exact quote · 20.0s
720p mp4 · rendered on demand · StarZero watermark
“I think in reality, what's more important is the average number of people who are listening or are watching every time you upload. That's a lot more representative of your actual community. That's there and cares. When it comes to subscribers, that's this aggregate number that can be built over a long period of time, but it doesn't necessarily mean you can reach all of those people.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Colin Rosenblum

Insight
Rosenblum: Individual Creator Brands Are Inherently Capped And Difficult To Scale
“Scaling yourself as a creator is one of the hardest things to do. Casey Neistat can't scale himself necessarily, right? If he doesn't want to upload, there's no Casey Neistat on YouTube that day. And the same pertains to us on the Colin and Samir channel.”
Colin Rosenblum Apr 14, 2022 ▶ 22:53 HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry
Insight
Rosenblum: Mega-Creators Explode Globally Because Visual Content Transcends Language Barriers
“I think the really interesting thing about some of these creators that reach millions and millions and millions of people, their content transcends language.”
Colin Rosenblum Apr 14, 2022 ▶ 28:34 HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry
Insight
Rosenblum: Targeting Underserved Communities Builds Highly Engaged, Monetizable Audiences
“I think if our history has shown us anything, underserved communities are communities that are going to be Excited about your videos, and they're going to come back again and again. Whether it was the lacrosse community or now the creator of community, it was …”
Colin Rosenblum Apr 14, 2022 ▶ 33:23 HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry
Insight
Rosenblum: TikTok Prioritizes Individual Videos While YouTube Audiences Prioritize Creators
“With the TikTok for you style page, it prioritizes the videos and not the creators. So if you took the biggest creators off of TikTok, you can still enjoy TikTok, but people come to YouTube specifically for the creators because they want to watch them for long…”
Colin Rosenblum Apr 14, 2022 ▶ 35:21 HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.