Car

“Now, maybe we'll launch in some more countries. We'll do some cool stuff like cars. You know, eventually we'd like to get into liquor, beer, and wine.”

“People just like, when I can get them to actually relatively break even on the car, then go borrow for a 10,000 dollar car, and they make like a net gain of 40,000 dollars, they'll fight me to the bone.”

“China has enough capacity today to supply half the world's demand for cars, and it's not out of the question that one day China could be Capable of producing all the cars for everybody in the world.”

“I mean, I think by 2030, it'll be It's inconceivable to buy a car and not expect it to drive itself.”

“So, the Japanese market for cars, as an example, 94% of cars driven in Japan are Japanese. They don't drive German cars, they don't drive Korean cars, they don't drive American cars.”

“I think in today's cars, depends, of course, on your model, but it's not uncommon to see over 3000 chips in a car. Most of them are foundational technology chips.”

“Well, the Chinese basically in certain sectors like solar and cars and batteries, they give away free land, free labor, free capital. Sometimes it's slave labor in some cases. So that's not like, that's not free trade. And then even with all that, then they se…”

“So one of my goals in my lifetime is to eliminate most cars in most cities. So if we put a 25 year metric on that, by twenty-fifty, we should be able to eliminate that. Now, there isn't another person in the world who told me that's reasonable. I'm pretty sure…”

“So the interesting thing is for humans, like excavators are one of the toughest machines. That's why it's like very high dimensional. There's like seven degrees of freedom and like, you know, you like all these subtle controls on the bucket, the body, the trea…”

“A car changes someone's lifestyle. A house changes someone's life.”

“So a typical car is parked for 95% of the time.”

“The competitor that I spend most of my time thinking about is the car. The car is our biggest competitor. The majority of car trips are under five miles in cities, and the mode of passenger is one. The most common number of people in a car is one person. And s…”

“I believe micromobility is the future of urban transportation. That in 2030 years, we're going to be shocked that we had a system where each person owned a car and drove themselves in a 4005 thousand pound tank around the city.”

“Reducing food waste. And I'm not saying, you know, alternative foods. I'm not saying eat less meat. I'm not, I'm just saying don't produce that waste. That's the only thing. Has five X the impact as if all cars would be gone, not electrified, but gone. Five X …”

“I think that when you actually look at the country, the fact that there are two hundred and eighty million cars More than double the number of households in the country.”

“I actually think we are very much on track to replace most cars in most cities in 25 years.”

“These cars, like they're, 60% of the energy is just pushing the air out of the way. They're like boxes or for pieces of furniture pushing air out of the way. They're not made for aerodynamics.”

“Less than, that is, that's gonna become less true, I suspect, with all the tech that's in cars, but yeah, I agree. Up until this point, it certainly hasn't been a thing.”

“If you don't think this will happen quickly enough, I'd like to point you towards two pictures taken on Fifth Avenue on Easter morning. These pictures were taken 13 years apart. The first in 1900, and it looks like a Waldo puzzle, where you're actually trying …”

“And it does seem, in about 20 years, it's gonna be so archaic. We're like, can you believe that we are basically one sneeze away from, like, an 80 miles an hour, like, car crash all the time? Like, you're just literally 10 feet away, five feet away sometimes. …”

“Oh no, this is probably going to transform supply chain logistics and countless other non-consumer facing applications before It ever changes cars.”

“When the car was introduced, people often didn't know what to do with it because the very idea of a commute didn't really exist. People didn't, they weren't commuting long distances, so they were mostly joyriding with these things, and a lot of people were say…”

“So there's about 10,000 phone batteries worth of material in a single car.”

“Today, today cars are 10 or 20 times more.”

“We go from 800 cars in 1898, to then two years later, 8000 cars.”

“The technology very generally will become a regulated industry in the same way that money is a regulated industry or media or indeed cars are a regulated industry.”

“The first 50 years of tech, of cars or aircraft were about making car companies and working out what cars are and working out what aircraft are, and the second 50 years was everything that happened once everyone had a car, and everything that happened once air…”

“So instead of having the normal Marlboro in black, red and on a white background... It was like a barcode. So it didn't look like the logo, but so they had black and red lines along the cars. But when the cars were going at such a speed, it would look like the…”

“99% of cars are owned, and all the car shares and taxi and rental cars on the planet are less than one percent of all cars, or 99% of bicycles are owned, and all bike share Is less than one percent of all bikes.”

“Yeah, I think that in most urban and most suburban settings, people will stop owning their cars.”

“And at the end of the day, what we're gonna judge cars on is Accidents per million miles driven, right? Just like you drudge humans.”

“The two big things that are next for Apple are on the one hand VR, or potentially AR, and then on the other hand cars. But just from looking at the state of the technology, but those are both basically two, three, four years away.”

“There will be new vehicles created in the same way that, like, the people carrier has been created in our lifetime, or, you know, the pickup truck became this mass-market consumer product in our lifetimes. There will be new types of car that get created.”

“One suspicion is that Apple will like the high-end Because it tends to like not making compromises on product to hit prices beyond a certain point. Right. And one suspicion is that Apple won't make a 10,000 dollar car.”

“The average American household spends over 9000 dollars every year on owning and operating a car. This equates to over two trillion dollars annually in the U.S., and the car sits parked 96% of the time.”

“I believe we're at the very beginning of a very rapid transition, and that transition is this one. We're gonna go from a world in which we mostly own and operate our own cars to a world in which we're mostly driven around in electric self-driving fleets.”

“If we go to fleets, this is going to become much less important a buying criteria. A fleet operator is going to be much more interested in safety and reliability and battery life and that type of thing compared to the sound the door makes when you close it.”

“Here's another concept from the IDO designers, which is why not car as mobile office? So you have these big office spaces, conference rooms on wheels essentially, that you can take anywhere. So imagine doing a client presentation instead of in some nondescript…”

“You know, in my personal views, for example, I've become more hardcore over the last year that cars are just like the biggest stupid inefficiency that we have in the United States, and we need to just cut that whole shit down by at least 90%.”

“Is that a car should be thought of as like a luxury racing wheelchair. So there's times in your life you want a luxury racing wheelchair. For example, when you're with your friends and you're all going up into the mountains in like high altitude in a blizzard …”

“But look at cars. Much higher revenue, fewer units, but it is a massive, massive market.”

“Even Google, Apple, Facebook, and Amazon combined there, or GAFA, as the telecoms industry tends to call them add up to less than TV business or advertising and are much, much smaller than mobile or proper, proper industries like cars or clothes.”

“I think it's going to be pretty hard for the auto industry to survive at all. Right. Because just the number of cars we're going to need is going to go dramatically down.”