car

“Even Google, Apple, Facebook, and Amazon combined there, or GAFA, as the telecoms industry tends to call them add up to less than TV business or advertising and are much, much smaller than mobile or proper, proper industries like cars or clothes.”

“But look at cars. Much higher revenue, fewer units, but it is a massive, massive market.”

“If we go to fleets, this is going to become much less important a buying criteria. A fleet operator is going to be much more interested in safety and reliability and battery life and that type of thing compared to the sound the door makes when you close it.”

“Here's another concept from the IDO designers, which is why not car as mobile office? So you have these big office spaces, conference rooms on wheels essentially, that you can take anywhere. So imagine doing a client presentation instead of in some nondescript…”

“I believe we're at the very beginning of a very rapid transition, and that transition is this one. We're gonna go from a world in which we mostly own and operate our own cars to a world in which we're mostly driven around in electric self-driving fleets.”

“There will be new vehicles created in the same way that, like, the people carrier has been created in our lifetime, or, you know, the pickup truck became this mass-market consumer product in our lifetimes. There will be new types of car that get created.”

“One suspicion is that Apple will like the high-end Because it tends to like not making compromises on product to hit prices beyond a certain point. Right. And one suspicion is that Apple won't make a 10,000 dollar car.”

“The two big things that are next for Apple are on the one hand VR, or potentially AR, and then on the other hand cars. But just from looking at the state of the technology, but those are both basically two, three, four years away.”

“And at the end of the day, what we're gonna judge cars on is Accidents per million miles driven, right? Just like you drudge humans.”

“When the car was introduced, people often didn't know what to do with it because the very idea of a commute didn't really exist. People didn't, they weren't commuting long distances, so they were mostly joyriding with these things, and a lot of people were say…”

“If you don't think this will happen quickly enough, I'd like to point you towards two pictures taken on Fifth Avenue on Easter morning. These pictures were taken 13 years apart. The first in 1900, and it looks like a Waldo puzzle, where you're actually trying …”

“Now, maybe we'll launch in some more countries. We'll do some cool stuff like cars. You know, eventually we'd like to get into liquor, beer, and wine.”