The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 63 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Kaevand: AppSumo brings the wrong customers for long-term SaaS retention
“Yeah, because like if you launch there you get wrong kind of customers. You don't get the kind of customers that are going to be with you like long-term. They don't count towards churn like retention. It's a lifetime plan. It's like only good for like very spe…”
Osgood: Small AppSumo Users Have Identical Launch Problems to Large Enterprises
“Yeah, because honestly, the problem, the problems that are That, that user versus the problems that are a larger company user, they're almost identical when you're talking about launching products. Like I actually fundamentally disagree with the idea that they…”
CrawlQ netted only $110k from $650k in gross AppSumo sales
“So a 110 K is a net net that came to us after all the commissions from Epsom.”
Latka: AppSumo lifetime deals harm long-term SaaS sustainability
“There's a lot of founders like you that get blinded by the initial, hey, here's a hundred grand or 200 grand, right, that an AppSumo can drive you, but it actually really hurts your ability to build a long-term sustainable business because you then have to go …”
Latka: Selling SaaS lifetime deals on AppSumo is a stupid strategy
“I think it's the stupidest thing for CEOs of SaaS companies to put deals on AppSumo because Noah's a genius, and he knows if he can convince a SaaS CEO to sell a lifetime subscription, by nature, it's going to get a lot of signups. By the way, it also kills yo…”
Nathan Latka: SaaS CEOs who run AppSumo promos are "idiots"
“I think the CEOs that run promos with them are idiots, and I'll tell you why.”
Osgood: Launching on AppSumo was one of Ignition's most valuable decisions
“So I actually think that it is one of the most valuable things that we've done in the lifetime of the company.”
Under 4% of CrawlQ's AppSumo buyers convert to monthly subscriptions
“That percent is quite low at this moment. It's not more than three or four percent to be honest with you.”
Fletcher: AppSumo's deal terms are terrible if you have affiliates
“AppSumo's deal terms are terrible if you can get your own affiliates. If you can't, then it's probably a good play. If you can, it's not great terms.”
Latka: Many SaaS Companies Running AppSumo Deals Go Out of Business
“There's many SaaS companies, by the way, that have done AppSumo deals That have gone out of business.”
Latka: Educo shut down six months after AppSumo lifetime promotion
“Educo is a good example of this. Came on, was bragging about how he made all this money on AppSumo, and he shuts down the company six months later.”
Latka: AppSumo customer cohorts have very high churn and rarely convert
“I think the AppSumo cohort is always like the really high churn. I mean, they don't even convert to annual or monthly plans usually.”
Berthelot: AppSumo customers are poor long-term users but great for kickstarting products
“We don't really want them, but I think that's great to start with them. It's a great start. So it's like, put some, like, dollars in the machine at first, the engine, and then you, like, use them, you spread the word, it's content on the website, on the web, s…”
Cayasso: AppSumo promos drive indirect signups through spillover buzz
“I will, I'll still defend it on the, on, on, on two bases. One, it's, these are customers that would probably not discover you otherwise. And then two, we see, we don't, I mean, we get the cash from AppSumo, like on a deferred net 60 or something, but the mont…”
Latka: AppSumo customers are like JCPenney shoppers with zero loyalty
“AppSumo is like JCPenney. They, they're not coming in unless you give a coupon, right? And they cancel and they don't have no loyalty and they switch quickly.”
Dubin advises SaaS founders to use AppSumo for early user feedback
“Probably not, but you know, I would advise other SaaS founders to try AppSumo because you know, this is probably the easiest way and a low hanging fruit to talk to your audience.”
Miles: Closem lifetime deal users generate revenue via in-app purchases
“They do pay us because we have other, other product, other products. In, in app purchases that they buy.”
Miles: AppSumo launch provided rapid feedback that accelerated product iteration
“It was a good launch strategy for us because it gave us a lot of really good, very quick, hard feedback about, hey, it ought to do this and it ought to do this and it ought to do this. That really helped us iterate and get to the state that we're in today.”
Latka: SaaS lifetime deals must cap usage at activation metrics to upsell
“The trick is you have to understand what your software what with the activation metric is. So if it's number of leads reached out to per month, the lifetime deal closes down once they hit a hundred and then you upsell once they break a hundred. But if you've g…”
Solomon: AppSumo Lifetime Deals Were Highly Profitable for Markup Hero
“We did a big campaign on AppSumo, which gives us some lifetime customers. Right. Which isn't like recurring, but it's still very, very profitable for three guys.”
Moubeche: Converting lifetime deal users into paying subscribers is very tough
“I think it's very tough to convert a lifetime deal user into a paying customer.”
Facebook group software deal commissions generally range from 10% to 20%
“The regular cuts there are 10 to 20% at most. The affiliate cut at normal, what AppSumo pays their own affiliates is around 25% or 20% at most.”
Converting lifetime deal SaaS users into recurring paying customers is tough
“Yeah, I think it's very tough to convert a lifetime deal user into a paying customer.”
Kuhn: Beamer converted 10% to 15% of AppSumo buyers to recurring plans
“Yeah, probably something like 10%. 15%. Not, not super significant. I mean, the vast majority of our current MRR is not from those AppSumer customers, but I do think that was important.”
Berthelot: Buffer retains almost no users from its AppSumo promotion
“We almost don't have any AppSumo users at Buffer anymore,”
Cayasso: Slidebean generated $30,000 in revenue from an AppSumo promotion
“We've run a couple of promos like AppSumo which is a very, very powerful platform. You know, that's, you know, we're talking 30,000 dollars of revenue by just running that promo.”
Cayasso: 80% of AppSumo customers churn, but 20% become power users
“Out of the hundred percent customers that subscribe from AppSumo, which is a few thousand I'll say 80% try the product a couple times and then don't come back. Some pressure on, on the customer team the week the promo runs, but that's about it. And then the ot…”
Wolkomir: Fleeq made more revenue from AppSumo upsells than initial campaign
“We actually have done more money from the AppSumo campaign within the platform itself later on as an upsell.”
Sullivan: Bookafy limited its AppSumo lifetime deal to one user per account
“We did a really limited a limited project with them. So we did one user per account. So we have a lot of apps and with people that have added more accounts. We also have had we've also had a lot of them refer us to other people. So it's actually been a pretty …”
Many AppSumo buyers act on FOMO and never use the product
“You have a great part that is buying stuff because of fear of missing out. So those people actually buy coupons, maybe login once, and would never use, actually, the product.”
Kothari: Tallyfy leveraged its AppSumo deal to land four enterprise customers
“There's been four enterprise customers that bought an AppSumo deal. And they just said, I don't care about the AppSumo, just talk to my IT guy, we'll talk enterprise.”
Quuu sold $25 lifetime plans on AppSumo to drive early acquisition
“At the time we only had one plan on queue, which was 10 bucks a month. So we sold lifetime plans for 25 bucks.”
PromoRepublic upsold roughly 5% of AppSumo lifetime customers
“Maybe five percent, so like not a top 10, something like that.”
Pecherskyi: One-third of AppSumo customers were inactive after purchasing PromoRepublic
“One third of them, they just, they were not active.
Yeah.
So they just bought it and the rest of them were surprisingly active.”
AppSumo promotion drove 1,000 full-price customers in 90 days for Sujan Patel
“I learned firsthand what people want to do from thousands of people, and they may not be my target demographic or whatnot, but that resulted in immediately after the deal ended, the 90 days following that, that resulted in another thousand paying customers, re…”
D'Souza: ReachInbox sold 800+ AppSumo lifetime deals at $200 average
“I think about roughly a little over 808 hundred plus people bought it on AppSumo. Average value of about 200 dollars.”
Vora: AppSumo deal generated over 5,000 paid users in one week
“Within a week of our lifetime deal that we launched on AppSumo, we got more than 5000 paid users who bought a lifetime deal, ah, in a week's time. And our brand search volume, it went from zero, because we were non-existent, literally, to 500 searches a month.”
ApuTime uses $100k AWS credits to absorb AppSumo lifetime user costs
“Currently, we, we've blocked all the all the AppSumo customers or on our AWS account with which is which is with a hundred K activate program. So we don't have any cost with that during this and next year.”
Instantly rejected AppSumo's request to run a second lifetime deal campaign
“AppSumo has asked us to go back. Like, so like, no, like no more lifetime deals. Like it's out of question.”
CrawlQ has around 350 active monthly recurring customers
“Apart from the monthly sort of customers that are on our platform is around 350 customers.”
CrawlQ sold its AppSumo lifetime deal to 3,500 customers
“Right now I have 3500 customers who purchased AppSumo deal.”
CrawlQ generated $650,000 in gross revenue from its AppSumo deal
“We sold total revenue of 650 K on AppSumo.”
Moubeche: Lemlist netted roughly $150,000 total from AppSumo launches
“Total with AppSumo, essentially, we made, I think 150 K.”
Lemlist netted approximately $150K in revenue from its AppSumo campaigns
“Total with AppSumo, essentially, we made, I think 150 K.”