Hootsuite, every mention
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tap a year for its mentions
every year anyone Nathan Latka 95Ryan Holmes 3Bo Pokstefl 3Riley Moore 2Pierre Asayag 2Peter Friedman 2Kate Bradley-Chernis 2Hamza Amir 2Giles Palmer 2Emeric Ernoult 2
Verbatim, from the transcripts: the passages where Hootsuite comes up
This CEO Does $50m/yr and is moving to a Flat Org Structure, ChiliPiper CEO
- ▶ 0:59 Alina Vandenberg Alright, I have to, uh, ride the wave of the beautiful demo, uh, that Monday.com, ClickUp, and Hootsuite have in common.
- ▶ 6:54 Alina Vandenberg And yes, we started with one product, ah, the one that's used by Monday.com and ClickUp and Hootsuite.
Private, Bootstrapped, & Profitable: How Rajesh Jain Scaled to Over $100M As a Solo Founder
- ▶ 5:52 Nathan Latka And the reason SAS Open is beautiful is that statement directly contradicts what Arena from Hootsuite kicked us off, saying Gen Z is not looking at emails.
Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
- ▶ 0:39 Nathan Latka You know, I remember back in the day, we were all using Hootsuite. 7 times in the scene
- ▶ 1:53 Irina Novoselsky As Nathan mentioned, I started at Hootsuite about 18 months ago, and I started with a pretty similar mandate that I have started before, which is how do you re-accelerate high growth?
How I Turned my Podcast into a $50m ARR B2B SaaS
- ▶ 6:45 Gregory Galant And I'd seen friends of mine launch SaaS businesses like Hootsuite and MailChimp before us, and I saw how powerful that was to have predictable revenue.
How to do $500,000 Revenue in 8 Weeks launching new AI SaaS Tool
- ▶ 2:39 Aaron Vidas They can review it and then automatically get scheduled Hootsuite.
Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023
Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise
- ▶ 3:17 Nathan Latka Now you work with some of the biggest brands in SaaS, Drift, GitHub, Autodesk, Sixth Sense, Hootsuite, User Testing, Zora, Sendoso.
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash
- ▶ 1:49 Nathan Latka You were effectively Hootsuite for lawyers.
How we bootstrapped to $2m ARR, $800k in Profits, and what we plan to do with extra cash
- ▶ 1:42 unnamed speaker So we are like Hootsuite and Asana having a baby. 3 times in the scene
- ▶ 24:55 unnamed speaker I'd also want to see it proven out against, you mentioned Hootsuite is kind of the dinosaur of the industry.
- ▶ 30:10 unnamed speaker Um, so, uh, my question to you is, um, who are your competitors at the moment and how, if Hootsuite, uh, who has a lot of money decided to do what you're doing, uh, and disrupt you, what would be your counteract? 2 times in the scene
$0 to $1.2m in 8 Months, How this Sales Enablement SaaS Founder Bootstrapped with super fast growth
- ▶ 12:31 Nathan Latka And then, so you've got customers on your site, some Hootsuite, uh, Freshworks, Freshworks, et cetera.
3 things this $2m revenue bootstrapper would do differently
- ▶ 2:05 Bohumil Pokštefl So imagine Asana and Hootsuite having a baby.
How this Reporting Tool Bootstrapped to $4.2m ARR, 2600 Customers
- ▶ 5:27 Nathan Latka Facebook marketing report, Google search, it's you guys, and then overflow and then Hootsuite and then the arena, uh, in terms of all the ad placements.
Issuu Breaks 40k Brands, $30m ARR, Paying to Manage and Distribute Content
- ▶ 17:22 Joe Hyrkin So we, we've rolled out, um, early stages of it, but integrations with Hootsuite, MailChimp, um, Dropbox, Google Drive.
How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
- ▶ 14:05 Kate Bradley-Chernis I mean, you know, like when I've got like Hootsuite just literally texting me, WhatsAppping me, like, let's close this deal with some giant company, hurry up and integrate with us. 2 times in the scene
Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
- ▶ 4:37 Giles Palmer Like, it's not an, it's, it's, it's not Hootsuite.
- ▶ 18:27 Nathan Latka Even a company, I mean, look, even a company like Ryan at Holmes at Hootsuite, I mean, if he's looking to deploy capital in a smart way, and his idea is how do we increase ARPU, right, across our current customer base, which they have a… 2 times in the scene
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
- ▶ 2:02 Teo Töpper Um, it's comparable to Hootsuite and, uh, Sprout Social.
How Loomly Hit 7k Customers, $4.2m SaaS Revenue Starting With An Agency
- ▶ 3:58 Nathan Latka I mean, so is this like a more sophisticated version of, like, Hootsuite? 2 times in the scene
- ▶ 5:47 Nathan Latka So, so when you look at the success of a lot of the largest SaaS founders, Hootsuite included, they usually start as an agency.
RiteKit 431k Email List, Conversions Tough?
- ▶ 4:50 Saul Fleischman Because you were doing your social in Sprout or Buffer, Hootsuite, TweetDeck, HubSpot, something from Salesforce.
Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
- ▶ 2:20 Bo Pokstefl It's basically like Santa and Hootsuite would have a baby.
- ▶ 10:02 Bo Pokstefl It's Hootsuite Buffers, Proud Social, these guys.
- ▶ 15:59 Bo Pokstefl And, uh, the third criteria is basically if they have a connection with supplementary tools like HubSpot, Hootsuite, et cetera,
- ▶ 18:31 Nathan Latka To get a new 115 dollar a month customer for about a three month payback period would potentially raise more than two million dollars and found a good strategic that could help them with the US market, enterprise sales and connections,…
Einar Volsett on How TinySeed Works
- ▶ 1:04:36 Nathan Latka Well, um, and by the way, I would argue whether you're just a cashflow lifestyle business, uh, that's growing rapidly and you're doing 10, 20, thirty million in AR, like, you know, Nathan, or you're like Ryan Holmes at Hootsuite, right? 2 times in the scene
- ▶ 1:05:22 Einar Volset Like, so Hootsuite is slightly different, I guess, but they already had a big vision.
1736 He'll Never Win Unless He Shuts Down Agency
- ▶ 13:38 Nathan Latka You have that exact makeup, but where people get stuck here, the ones that separate the Ryan Holmes from Hootsuite, who goes on to build a, you know, probably going to sell Hootsuite for seven hundred fifty million bucks here soon. 3 times in the scene
1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
- ▶ 2:11 Nathan Latka You know, we had Sprinklr on, Raji gave a great interview, and Hootsuite is obviously the other end of the spectrum.
1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
- ▶ 4:00 Jeremy Levy And then only, only worry about monetization once you reach a certain level of scale and the same similar model to what Slack and Hootsuite do.
1567 How New Employee Feedback Tool Plans to Monetize
- ▶ 14:12 Riley Moore Uh, so right now the tool that I really like using is Hootsuite because it saves a large amount of time. 2 times in the scene
1433 Can You Run 2 $1.5m ARR Companies At Same Time?
- ▶ 11:00 Michael Kamleitner So yeah, like Hootsuite, but more, more on the enterprise side of things.
1411 This Tool is Flat, Bootstrapped, Why Won't Founder Get The Hell out and Sell?
- ▶ 8:44 Nathan Latka I mean, Hootsuite, these other companies that plug into all the different social APIs, they have dozens of developers specifically just to keep these things updated.
1410 Bootstrapped Enterprise Email Marketing Firm Breaks $3.6m ARR, 70% YoY Growth
- ▶ 3:04 Nathan Latka Okay, so why, let me, you know, Ryan at Hootsuite has a similar story.
1381 When should you shut your agency down to go all in on SaaS?
- ▶ 2:27 Nathan Latka And I mean, so how does it compare with like a HootSuite or some of these other solutions? 2 times in the scene
- ▶ 8:02 Nathan Latka You know, the best example I would say is Ryan Holmes at Hootsuite. 3 times in the scene
1372 How He Took Net Revenue Churn from 57% to 10% in 12 Months
1368 "Better Than Hootsuite" Tool Passes $250k in MRR on just $300k Raised
- ▶ 5:59 Nathan Latka Why would they use you over Hootsuite? 4 times in the scene
- ▶ 10:04 Gilead Salamander Those are the same for everybody out there, including Hootsuite and some of the other competitors.
- ▶ 15:15 Nathan Latka If you also got an offer from Hootsuite to acquire you for ten million dollars, would you take the VC money or would you sell? 2 times in the scene
1322 How to Move from Service Business to Pure SaaS
- ▶ 13:57 Nathan Latka A lot of the most successful SaaS companies, I mean, Ryan at Hootsuite, that started as an agency. 2 times in the scene
1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
- ▶ 11:53 Nathan Latka Hootsuite model.
1154 How we hit net churn of -5% in Loyalty Program space
- ▶ 4:05 Nathan Latka That, that number just by itself would tell me you're probably more enterprise focused, high touch versus a HootSuite that has 20,000 SMB customers.
1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
- ▶ 4:40 Giles Palmer Like, it's not an, it's, it's, it's not Hootsuite.
- ▶ 20:12 Nathan Latka Even a company, I mean, look, even a company like Ryan at Holmes at Hootsuite, I mean, if he's looking to deploy capital in a smart way, and his idea is how do we increase ARPU, right, across our current customer base, which they have a… 2 times in the scene
1103 When should he quit his agency and go all in on software?
- ▶ 19:52 Nathan Latka Qualtrics with Ryan Smith, uh, Ryan Holmes at Hootsuite.
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
- ▶ 1:43 Emeric Ernoult So, uh, most of your listeners will be familiar with Hootsuite. 2 times in the scene
1033 Couple Cashes Out 401k in 2010, Now Doing $15m/Year
- ▶ 19:03 Nathan Latka So Hootsuite was doing social media management, right?
937 SaaS: How He Gets 100-150% Expansion Revenue in Customer Year 2
- ▶ 11:06 Pierre Asayag Um, the, we're, we're very unusual for SAS business because to your point, if you look at constant contact or HubSpot or Hootsuite, all of these businesses have been going bottom up, uh, starting with SMBs, you know, your Hootsuite, you… 2 times in the scene
905 Went Public, $650m Market Cap, Crashed, Now $10m ARR But Only $1.8m Market Cap, Why?
- ▶ 5:30 Nathan Latka And how is this different from like a sprinkler or, or a hoot suite when you're managing different, you know, Facebook pages? 2 times in the scene
- ▶ 24:20 Peter Friedman I use Hootsuite for publishing. 2 times in the scene
880 SaaS: Why Is This Engineer Competing in Highly Competitive Space?
- ▶ 2:12 Natwar Maheshwari If you go, like, all big, like, who are not in the niche, uh, Buffer, and Hootsuite, and Sprout Social, and, and people like that, who are, you know, doing tens of millions of dollars in ARR, uh, Buffer just crossed, like, 15 mil, uh,…
876 SaaS: Selling Discounted "Lifetime Subscriptions" For One Flat Fee is Huge Risk
- ▶ 18:10 Nathan Latka They've run deals with Hootsuite.
865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
- ▶ 0:49 Nathan Latka My guest today is Ryan Holmes, who founded Hootsuite back in 2008 and has helped to grow into the world's most widely used social relationship platform with nearly fifteen million users, including more than 800 of the Fortune 1000…
- ▶ 2:42 Nathan Latka So tell us about Hootsuite. 18 times in the scene
- ▶ 9:13 Ryan Holmes Uh, I started the year with, um, with three people working on Hootsuite, and they worked for a year. 3 times in the scene
- ▶ 27:03 Nathan Latka It didn't do so well, and then they do Hootsuite, and it's a baby that's hungry. 4 times in the scene
862 With $150m+ Revenue, Plus New Product, Can Anyone Catch Sprinklr?
- ▶ 2:26 Nathan Latka I've obviously have Hootsuite playing kind of in the much lower kind of ASP range than you are.
- ▶ 24:59 Nathan Latka Hootsuite, obviously, I would say, plays below you. 4 times in the scene
845: SaaS: 2014 $1.4m, Now $30m ARR how BirdEye Aiming To Be Hubspot 2.0
- ▶ 6:31 Naveen Gupta On the social side, it might be Hootsuite, Sprinkler.
837: SaaS: A Good Reason to Have Flat Growth at $200k MRR
- ▶ 12:02 Nathan Latka Um, you are basically the, the enterprise grade Hootsuite internal for these B to B customers, and you're helping them use a much more powerful version of Hootsuite to find customers in their social channels. 5 times in the scene
830: SaaS: With $20m Raised, $10m+ ARR, He's For Enterprise Customer Management on Social Media
- ▶ 10:52 Nathan Latka Sprout or I guess Hootsuite is definitely mid-market, not enterprise, but like, why are you winning these sales calls?
773: Can $1m MRR Company Grow Into $10m Post Money Valuation?
- ▶ 8:08 Venkat Nagaswamy They were, they were the original investors behind RSA, Hootsuite, Nutanix.
765: How This Coach Can Charge $80k+ per Year for One Gig
- ▶ 11:57 Cameron Herold I led the leadership team meeting for Hootsuite two and a half years ago for Ryan Holmes and his team, and I really, really aggressively pushed them back towards profitability, so they did.
717: Why Moving Her Team to Brazil Was Genius
- ▶ 4:40 Nathan Latka So is this like, can I, can we relate this to like buffer or Hootsuite or, or if not, how's it different?
EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
- ▶ 11:06 Richard Brasser Well, that takes like three weeks to develop a platform that totally, you know, we were seeing the same thing in our world, which was, it was kind of like the Hootsuite of the world of yeah, pay nothing or a few bucks and you can kind of…
EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
- ▶ 6:26 Nathan Latka Hootsuite, yeah. 2 times in the scene
EP 544: RevBoss $700k 2015 Revenue, Now $90k MRR to Help Customers Drive Revenue with CEO Eric Boggs
- ▶ 3:44 Nathan Latka Um, what was the, uh, what was it competitors that I just mentioned that were buying these assets, you know, the hootsuites of the world, or was it just a totally different kind of buyer?
EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
- ▶ 3:55 Michael Cheng Uh, social media teams, and these are not necessarily the CMO, which is a pretty high executive level, but there's usually a social media team that, uh, aggregates content, curates relevant content to their audience, and decides what posts…
EP 433: $19M Raised, 0 to 1M Active Users for Copmetitive Intelligence Platform Owler with CEO Jim Fowler
- ▶ 6:23 Nathan Latka I'm on, on, I'm on a Ryan Holmes Hootsuite profile right now. 2 times in the scene
- ▶ 16:01 Nathan Latka But you're relying on a crowd to update these numbers on private data like we just saw with Hootsuite at 5.4 billion. 4 times in the scene
EP 394: Create SnapChat Stories Like Featured Brands, 20k Views Each Snap
- ▶ 7:25 Hamza Amir You know, we, uh, our real competitors come out to be companies such as, um, if you will even look at like, uh, Hootsuite recently does video publishing. 2 times in the scene
- ▶ 9:44 Nathan Latka Okay, so it's like Hootsuite for video.
Look! A Book Author Who Actually Made Money! ($250,000 To Be Exact), EP 305: Ash
How Latergram.me Grew to $50k/mo, 500,000 users, $1.2m Raised in Episode 190 with Matt Smith
- ▶ 2:35 Matt Smith It's, it's been used by Hootsuite.
Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
- ▶ 9:31 Laura Roeder Hootsuite has a free plan.
- ▶ 11:14 Nathan Latka I use Hootsuite.
How to Sell For $100m+
- ▶ 1:01 Nathan Latka His name is Hampus Jacobson, and he is the founder of Brisk, a sales process acceleration tool, and he has customers such as Hootsuite, Intercom, and Evernote.
- ▶ 18:20 Hampus Jakobsson And then we have people like Hootsuite, where, like, one person picked up in January,