Hootsuite

“I led the leadership team meeting for Hootsuite two and a half years ago for Ryan Holmes and his team, and I really, really aggressively pushed them back towards profitability, so they did.”

“Hootsuite and these other social media management systems have really been built to manage an audience, not to necessarily grow an audience. And so this is great for B to C marketers, where what you're doing is you're publishing content to a very large populat…”

“In fact, I have personally referred many customers to Hootsuite. We go, we do a discovery, and I've personally said, we're not ready for each other, and you should use something that's more suited to your current needs.”

“Every time we see an app install or an API integration, we know that that customer is more likely to stay with us because we're more connected, more meshed into their overall marketing and customer support stack.”

“That's sixteen million seats.”

“Yeah, we didn't charge for over a year. So from 2008 fall to, you know, a year into it, we did not charge.”

“We've got over 200, ah, different partners built out in our app directory so far. We have millions of installations of apps in our app directory.”

“Agency is an incredible place. I, when I talk to young entrepreneurs that are, you know, they feel like I want to do a business. I don't know what it is. You know, I often will tell them, you know, go do services work for a while. Somebody is going to bring yo…”

“We are at almost exactly 1000 employees.”

“Everybody's a shareholder in the business, so you know, any offer we have to consider”

“So I'm going to have to, you know, it's in the hundreds of dollars for LTV. And, you know, on the enterprise side you know, it's tens of thousands of dollars in terms of annual recurring and you know, just in, in kind of general numbers.”

“And we put out a prototype, really rapid, you know MVP, got it out in probably two months, and had immediate traction on it.”

“All of our leads are generated through our freemium signups, our pro signups, our self-serve signups. They come in through those channels. So we get, you know, 30,000 signups a day.”

“We have teams of tens of thousands using our product on a daily basis to, Help connect with their customers, and so the model matures, so we go from tens of dollars to millions of dollars in terms of the spectrum of our customers.”

“I mean, the law of large numbers, some of the big enterprises obviously take out, we have 10,000 seat deployments.”

“A big chunk of the fundraising that we did do was for secondary liquidity for early investors.”

“Yeah, to date I, you know, it's north of 200.”

“We've built a company that's cashflow positive, and therefore there aren't any pressing forces for us.”

“Yeah, we are.”

“Well, those guys really at their core are publishing platforms. Their core DNA is for the brand to create content and manage an authoring workflow of one or many people.”

“And the most successful SAS companies I've ever seen all came out of agencies. Qualtrics with Ryan Smith Ryan Holmes at Hootsuite. I mean, the most successful SaaS company started as agencies.”

“A lot of the most successful SaaS companies, I mean, Ryan at Hootsuite, that started as an agency.”

“He grew it to about three, four million bucks and just Professional service revenue. Everyone kept asking for them to manage manually their posting. So he said, I'm gonna build software for this. And then he shut down that agency. He totally washed away four o…”

“Because we're bootstrapped and we're family owned, family run, there's four of us doing everything. So I do all the marketing with direct suggest and being able to save time by scheduling my posts ahead of time and posting things, doing it through Hootsuite sa…”

“He shut down his agency when he's doing five million bucks in revenue to go and force himself to be uncomfortable and go all in on Hootsuite.”

“Probably going to sell Hootsuite for seven hundred fifty million bucks here soon.”

“Content, you know, basically is a social media tool which helps to collaborate and approve created content. It's basically like Santa and Hootsuite would have a baby.”

“Hootsuite was in the news, like crazy, and then there were rumors about a, you know, could they IPO, and then they hired Goldman to try and get a seven hundred million dollar exit done.”

“In less than 12 months, we took our enterprise core from eight percent growth to 22% growth.”

“And we are in the process of massively changing our entire business model in order to do this.”

“Fun fact, 95% of our business comes to us. I don't have an outbound sales force, and we're almost four hundred million.”