Richard Brasser

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

14statements → 6claims → 2claims resolved → 3.79/5average certainty → 1.07/5average debate potential → 4said about them ↓

1 supported 0 partly supported 1 contradicted 4 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 8 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Richard argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
rfactr integrates with CRMs to track social selling revenue
“It's directly plugged in typically to their CRM system so they can see the exact amount of dollars that are resulting from activity and social.”
Richard Brasser Apr 8, 2017 ▶ 3:31 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser

Their most notable contradicted claim

Assertion Contradicted
rfactr raised its $3.25M seed round in 2010
“The last round was in 2000 10, and we raised 3.25.”
Richard Brasser Apr 8, 2017 ▶ 7:16 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Richard Brasser on measured tape to publish a rate. This says nothing about how they speak.

Everything Richard Brasser said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
rfactr is approaching $1M in monthly recurring revenue
“Not actually not quite, but it's, yeah, I'm close. We're close.”
Richard Brasser Apr 8, 2017 ▶ 10:04 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Disclosure
rfactr reached nearly $1M MRR with zero paid acquisition spend
“We do not.”
Richard Brasser Apr 8, 2017 ▶ 12:12 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Assertion Not checkable as stated
rfactr co-developed its platform with Microsoft, Oracle, and SAP
“We started with the top of the enterprise, so we cut this solution and developed it in conjunction with companies like Microsoft, Oracle, SAP you know, and a lot of others, and now we're coming down market.”
Richard Brasser Apr 8, 2017 ▶ 3:59 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Assertion Not checkable as stated
rfactr deployed $9M across seed funding and founder capital
“I risked about nine million dollars.”
Richard Brasser Apr 8, 2017 ▶ 5:18 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Assertion Contradicted
rfactr raised its $3.25M seed round in 2010
“The last round was in 2000 10, and we raised 3.25.”
Richard Brasser Apr 8, 2017 ▶ 7:16 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Assertion Not checkable as stated
Founders sold a previous community product spin-off for over $5M
“It was for more.”
Richard Brasser Apr 8, 2017 ▶ 9:04 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Disclosure
rfactr manages 220 enterprise clients with an 18-person team
“So very small 18 folks servicing about 220 clients.”
Richard Brasser Apr 8, 2017 ▶ 9:32 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Disclosure
rfactr's revenue is heavily concentrated in 10 large enterprise customers
“So we've got eight, eight to 10 customers that are you know, very, very large customer very large companies.”
Richard Brasser Apr 8, 2017 ▶ 9:54 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Disclosure
rfactr uses $40k pilots to land seven-figure enterprise contracts
“So you know, we're in, in order to land a seven figure account, we're not doing that all at once. We'll land, you know, a 40,000 dollar pilot, prove it out, show the numbers, you know, so our costs on that might be, you know, 40, 50%. Yeah. But then the phase …”
Richard Brasser Apr 8, 2017 ▶ 11:42 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Assertion Supported
rfactr integrates with CRMs to track social selling revenue
“It's directly plugged in typically to their CRM system so they can see the exact amount of dollars that are resulting from activity and social.”
Richard Brasser Apr 8, 2017 ▶ 3:31 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Assertion Not checkable as stated
rfactr's typical starting contract price is roughly $5,000 per month
“Our kind of, our typical, unless you're part of another organization, our typical starting point is about five grand a month.”
Richard Brasser Apr 8, 2017 ▶ 4:36 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Disclosure
rfactr plans to raise a Series A within a year
“We'll probably go out and do a series A here sometime in the next, I don't know, six months to a year.”
Richard Brasser Apr 8, 2017 ▶ 5:04 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Disclosure
rfactr targets $7M to $10M for its upcoming Series A
“Probably in the seven to 10 range.”
Richard Brasser Apr 8, 2017 ▶ 7:27 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Disclosure
Founders reinvested entire $5M spin-off proceeds back into rfactr
“I would love to say that we went and bought Ferraris and things like that, but we poured it straight back into the company.”
Richard Brasser Apr 8, 2017 ▶ 9:11 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser

The other half of the tape: Richard Brasser's own voice is left out of every number here. Other people bring the name up 4 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Ri Apr 8, 2017 7m
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