Disclosure certainty 4/5 debate potential 1/5

rfactr uses $40k pilots to land seven-figure enterprise contracts

Richard Brasser · EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser · Apr 8, 2017 · at 11:42

Richard Brasser, CEO of social selling SaaS platform rfactr, breaks down their enterprise land-and-expand sales strategy and CAC metrics with Nathan Latka.

0:00 / 0:18exact quote · 18.8s
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“So you know, we're in, in order to land a seven figure account, we're not doing that all at once. We'll land, you know, a 40,000 dollar pilot, prove it out, show the numbers, you know, so our costs on that might be, you know, 40, 50%. Yeah. But then the phase two, you know, those numbers plummet and, you know, and obviously the economics work really nicely.”

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More from Richard Brasser

Disclosure
rfactr is approaching $1M in monthly recurring revenue
“Not actually not quite, but it's, yeah, I'm close. We're close.”
Richard Brasser Apr 8, 2017 ▶ 10:04 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Disclosure
rfactr reached nearly $1M MRR with zero paid acquisition spend
“We do not.”
Richard Brasser Apr 8, 2017 ▶ 12:12 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Assertion Not checkable as stated
rfactr co-developed its platform with Microsoft, Oracle, and SAP
“We started with the top of the enterprise, so we cut this solution and developed it in conjunction with companies like Microsoft, Oracle, SAP you know, and a lot of others, and now we're coming down market.”
Richard Brasser Apr 8, 2017 ▶ 3:59 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Assertion Not checkable as stated
rfactr deployed $9M across seed funding and founder capital
“I risked about nine million dollars.”
Richard Brasser Apr 8, 2017 ▶ 5:18 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Assertion Contradicted
rfactr raised its $3.25M seed round in 2010
“The last round was in 2000 10, and we raised 3.25.”
Richard Brasser Apr 8, 2017 ▶ 7:16 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
Assertion Not checkable as stated
Founders sold a previous community product spin-off for over $5M
“It was for more.”
Richard Brasser Apr 8, 2017 ▶ 9:04 EP 623: rfactr Raises $9m, $900k MRR Helping 220 Customers With Social Selling With CEO Richard Brasser
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