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Emeric Ernoult

Co-Founder & CEO, Agorapulse · 1 appearance on the record.

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founderexecutivehost@eernoult ↗LinkedIn ↗agorapulse.com ↗

Emeric Ernoult is the co-founder and CEO of Agorapulse, a Paris-based social media management platform that reached over $20 million in ARR. A former business lawyer, he developed tools including a unified social inbox and social media ROI attribution tracking.

10statements → 5claims → 1claims resolved → 3.9/5average certainty → 1.4/5average debate potential → 1said about them ↓

0 supported 1 partly supported 0 contradicted 4 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 2 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Emeric argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Emeric Ernoult on measured tape to publish a rate. This says nothing about how they speak.

Everything Emeric Ernoult said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Negative churn is impossible for self-serve SMB SaaS
“I don't know anybody in the SMB space who has no churn or negative churn. Negative churn is always, is for higher paid customers.”
Emeric Ernoult May 26, 2018 ▶ 7:49 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
Insight
Founders should never turn down a substantial acquisition offer
“One thing I learned in my life is never say no to a good check. I, when I was a business lawyer, I had clients of mine who said no to huge checks because, you know, one guy was proposed nine hundred and fifty million, and he said, no, I'll sell to a four billi…”
Emeric Ernoult May 26, 2018 ▶ 16:07 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
Assertion Not checkable as stated
AgoraPulse reduced monthly net revenue churn sequentially from 12% to 3-4%
“So we were at 12. We reduced it to eight the following year. We reduced it to six the following year. We're now between three and four”
Emeric Ernoult May 26, 2018 ▶ 8:50 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
Assertion Not checkable as stated
AgoraPulse surpassed 3,000 paying clients in 2017
“And yeah, we have we've passed 3000 clients before the end of the year.”
Emeric Ernoult May 26, 2018 ▶ 2:05 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
Disclosure
AgoraPulse bought out early $50,000 angel investor for close to $200,000
“Some of them were like, you know, 4030, 40,000. Probably the highest was 50,000, and you know, the 50,000, we bought them out as a close to 200,000, so like it was a good multiple for them.”
Emeric Ernoult May 26, 2018 ▶ 4:30 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
Assertion Partly supported
Constant Contact achieved 2.5% monthly churn before $1.4B exit
“The best churn rate I've ever heard was constant contact at 2.5. That's the best I've ever heard. And remember, they sold for 1.4 billion and they have 600,000 customers.”
Emeric Ernoult May 26, 2018 ▶ 8:05 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
Disclosure
AgoraPulse aims for under 2% monthly net revenue churn in 2018
“My personal goal is to get to Two or below two by the end of this year. So by the end of 2000 18.”
Emeric Ernoult May 26, 2018 ▶ 8:57 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
Disclosure
AgoraPulse spends $2,000 to $2,500 per Social Media Lab blog post
“Every blog post is costing us around 2000 dollars, 2000 dollars to 2500 dollars per post. Just to give you an idea, I'm not on our regular blog post that the one we've been having for five years an average blog post cost us between 202 150, so it's like 10 tim…”
Emeric Ernoult May 26, 2018 ▶ 13:28 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
Assertion Not checkable as stated
AgoraPulse ARPU is $145 to $150 per month
“And it's monthly subscription our pews around hundred and 45, 50 dollars.”
Emeric Ernoult May 26, 2018 ▶ 1:51 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space
Assertion Not checkable as stated
AgoraPulse reached a $2.5 million ARR run rate in 2016
“We were about 2.5.”
Emeric Ernoult May 26, 2018 ▶ 11:03 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

The other half of the tape: Emeric Ernoult's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

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Appearances (1)

EpisodeDateSpeaking time
1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space May 26, 2018 10m
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