Assertion certainty 4/5 debate potential 1/5

AgoraPulse reached a $2.5 million ARR run rate in 2016

Emeric Ernoult · 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space · May 26, 2018 · at 11:03

AgoraPulse co-founder Emeric Ernoult speaks with Nathan Latka about the company's historical revenue growth from 2016 to 2017.

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“We were about 2.5.”

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The claim, plainly

AgoraPulse was at approximately a $2.5 million run rate at the end of 2016.

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Mentioned

AgoraPulse

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More from Emeric Ernoult

Insight

Negative churn is impossible for self-serve SMB SaaS

“I don't know anybody in the SMB space who has no churn or negative churn. Negative churn is always, is for higher paid customers.”

Emeric Ernoult May 26, 2018 ▶ 7:49 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Insight

Founders should never turn down a substantial acquisition offer

“One thing I learned in my life is never say no to a good check. I, when I was a business lawyer, I had clients of mine who said no to huge checks because, you know, one guy was proposed nine hundred and fifty million, and he said, no, I'll sell to a four billi…”

Emeric Ernoult May 26, 2018 ▶ 16:07 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Assertion Not checkable as stated

AgoraPulse reduced monthly net revenue churn sequentially from 12% to 3-4%

“So we were at 12. We reduced it to eight the following year. We reduced it to six the following year. We're now between three and four”

Emeric Ernoult May 26, 2018 ▶ 8:50 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Assertion Not checkable as stated

AgoraPulse surpassed 3,000 paying clients in 2017

“And yeah, we have we've passed 3000 clients before the end of the year.”

Emeric Ernoult May 26, 2018 ▶ 2:05 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Disclosure

AgoraPulse bought out early $50,000 angel investor for close to $200,000

“Some of them were like, you know, 4030, 40,000. Probably the highest was 50,000, and you know, the 50,000, we bought them out as a close to 200,000, so like it was a good multiple for them.”

Emeric Ernoult May 26, 2018 ▶ 4:30 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Assertion Partly supported

Constant Contact achieved 2.5% monthly churn before $1.4B exit

“The best churn rate I've ever heard was constant contact at 2.5. That's the best I've ever heard. And remember, they sold for 1.4 billion and they have 600,000 customers.”

Emeric Ernoult May 26, 2018 ▶ 8:05 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

AgoraPulse reached a $2.5 million ARR run rate in 2016

More from Emeric Ernoult

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