CRM

“So we are looking in all of those places, right? So we are looking in all of those places, right? So we're looking in the mail merge space. We're looking in the, you know, the CRM space. We're looking in the signature space.”

“The problem that I see in the gap there is that we've got all this great data about the meaning of our relationships and what's going on down here at the message layer. But a lot of times, like we don't start tracking or, you know, having any kind of assistanc…”

“And the reason why is that I think that the implementation time is only about 18 days for us, which is really, really short. It's actually much shorter than marketing automation or CRM.”

“When you get to a certain level of company, the price is, they're really price insensitive if you can deliver the value. Because the value is, you know, not losing sales or making more sales.”

“At the end of the day, I think a lot of this is really still a productivity product, and I think the AI ends up being the sprinkles that make it great, as opposed to the core differentiator.”

“It's directly plugged in typically to their CRM system so they can see the exact amount of dollars that are resulting from activity and social.”

“And I actually think that was a better solution because today you really live in your inbox and now more and more social media, and then you have to go to your serum to work for it. And that kind of blows.”

“CRMs today don't stand for customer relationship management. They stand for customer reporting management. You actually have to force your salespeople to use it. That's why they call it sales force. Cause you have to force salespeople to use it.”

“So I think if you look at the absolute fundamental, hey, we're going to have customer records in some sort of centralized database, yes, we can say that element, you know, is going to trend towards zero, is every, You know, data infrastructure offering out the…”

“So I think the biggest problem with serum today is that it's only sales and marketing people that use it, but ultimately everybody in your company should be using A relationship platform for the whole business, because everybody in the company touches the cust…”

“You know, and we typically see a 500% increase in TripAdvisor reviews. We see six, 700% in CRM record generation.”

“The CRM activity data is always maybe 40, 45% accurate at best.”

“Yes, we do, and we can do all kinds of things like maintaining compliance on state, federal, and national levels so we can automatically identify is the leader contact in a one-party consent state versus a two-party consent state and automatically not only rec…”

“And the reason being is that it's super easy to switch out a marketing automation software, right? It's like, let me take my stuff out of there and put it in something else. If you design and start running your business on a solid CRM, it's a little bit more d…”

“CRM is, is not where, where it's at. It's conversion and retention. If you look about where all the big boys are going right now, what are they all doing? They're all going after three legs of a stool that is makes up what I call conversion retention. And that…”

“If you want to start it from really from the scratch in Europe, especially in Vienna, it will not work. The market is too small.”

“For example, 40 to 50% of data in a CRM is not usable.”

“A problem with it and many like it is it's incredibly painful to use, right? Like you log into an interface that looks like it's from the nineties with a bunch of fields, forms, buttons, and boxes.”

“Because I think as soon as you've got your own data in the system, You can immediately start to see value because of our integrations with LinkedIn and also in the UK with Companies House. But if you're just relying on a sort of an empty bare bones skeleton, n…”

“You can do both. Especially in CRM, where it really is about business process. And unless you can model business processes for your customers, you ain't going to get adoption of the product.”

“Because before that, we were in a quite more hype market. That was the corporate social network. And in fact, it was quite difficult to sell the product. First of all, we didn't find any CRM that we liked to sell our product. And we realized that the market wa…”

“CRM are boring, and they slow down salespeople, and they slow down salespeople basically because before you start to work, a salesperson has to create a company, add a contact, Then a deal and a to-do.”

“People are dumping them into CRMs, and quite honestly, they're dying there, and this has been seen over and over again.”

“The basic problem that is that planning is extremely manual. That's done in Excel spreadsheets by sales strategy folks, and that gets, never gets you know, visibility on the ops side of the house. So ops is executed in CRM systems manually through custom code …”

“Most of our customer base, they don't know what a CRM is, and when they know what the ERP is, they don't want it because it's just too much.”

“I'd say the biggest problem I faced in all sales roles has been the amount of duplicating of the same information, the copying and the pasting into CRMs, into OneNote, into emails. It just, it, you know, it gets to a point where you kind of just bogged down co…”

“We do revenue recognition. We do all kinds of ARR and MRR analytics, and we spend quite a lot of time to, you know, enable our customers to manage SAS specific KPIs and targets, which is kind of a hassle in most other CRMs.”

“You build a CRM, useless until the customer brings their data. You build a visitor management system, which is the company I was working at before Flatfile, Envoy, and you need your customers to bring lists of employees and daily lists of visitors coming to th…”

“Category creation is incredibly expensive because unlike, you know, innovating in a, with a new CRM where you can, all of your sort of education, your customers is clearly done and you get to be better, right? You get to differentiate yourself.”

“The majority of the forecasting is done in a planning software or in a CRM. And the problem with those forecasts is that they do not consider what is happening in the market or the economy.”

“Most brands you can't, their CRMs don't sink across stores, let alone countries, and they need to manage warranty services, and so your LTV is not going up when you shop in Milan, LA, or New York”

“I can sell without a CRM. I can sell without intent data. I can sell without conversational intelligence. These are wonderful technologies. I can sell without a sales engagement tool. I just need a spreadsheet, and I have to have the contact information for my…”

“But then when we analyze the data, we can see that there really is no relationship with 98% of the contacts they registered in the CRM.”

“So we have been doing this now for a decade, and we've never found a company with more than 70% of their active relationships in CRM. And usually it's less than 50%.”

“The CRM is not going to tell you the, you know, the skinny, right? Now, the CRM is going to tell you what the salesperson bothered to put in or you know, in some cases, luckily not at VFairs, but I've run into places where, you know, salespeople will bring, bl…”

“There's no substitute for having conversations, right? So the CRM's not going to tell you the, you know, the skinny. The CRM is going to tell you what the salesperson bothered to put in, or, you know, in some cases, luckily not at vfairs, but I've run into pla…”

“One thing that I just didn't get before, like, kind of a year and a half ago, is that there are product categories within SaaS that are just intrinsically higher churn than other product categories in SaaS, especially in MarTech. So, the golden goose in MarTec…”

“Everybody in this room will spend easily 50 bucks a user on CRM, but they won't spend 15 dollars a month on cybersecurity.”