Matty: 40% to 50% of CRM data is unusable
Chris Matty · 1343 Data Cleaning and Analytics Tool Passes $7m ARR, Raising $20m on $80m Pre · Mar 29, 2019 · at 1:05
Chris Matty, founder and CEO of data technology platform Versium, explains the baseline data quality issues marketing organizations face prior to implementing predictive analytics.
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“For example, 40 to 50% of data in a CRM is not usable.”
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