Assertion Not checkable as stated
Matty: 40% to 50% of CRM data is unusable
“For example, 40 to 50% of data in a CRM is not usable.”
Assertion Not checkable as stated
Matty: Versium drives substantial growth via agency channel partners
“We do have a small direct sales team, but we're seeing substantial growth using channel strategies and partners to get to market.”
Assertion Supported
Matty: Accenture Is Now the Fastest-Growing Digital Agency
“Accenture is the fastest growing digital agency now.”
Opinion
Matty: B2B digital ad tech is nascent due to consumer-focused targeting
“The B to B ad tech arena in terms of digital has been pretty nascent because most of the targeting in the digital ad tech is tied to consumer entity data.”
Assertion Not checkable as stated
Matty: Versium overlays consumer data onto business data to 4x reach
“We have the unique ability to overlay consumer entity data on the business data that allows us to target an increased reach by four X.”
Assertion Not checkable as stated
Matty: Versium owns its data and doesn't license from Acxiom or D&B
“So what's interesting, we own all of our data, right? So we're not licensing data from the axioms and DMVs. In fact, we supply data to companies like that.”
Insight
Matty: Pure data businesses receive commodity multiples unlike tech companies
“So data is a commodity. If you're just a day in a business, you're going to be treated as a commodity. If you're a technology company, you're going to get the multiples.”
Assertion Not checkable as stated
Matty: Versium owns over 1.5 trillion data attributes
“So we own over 1.5 trillion data attributes, and we're able to overlay that onto the existing data that organization has.”
Assertion Not checkable as stated
Versium pricing spans $1k to $30k monthly across three tiers
“We've got a self-service tool with the average price point is a thousand. Then we go to sort of mid to per month per month. Mid-tier markets. What's where it's five to seven. And then the big enterprise grade, which is, you know, 20 to 30 grant based upon volu…”
Disclosure
Versium raised $4.2M and achieved seven consecutive profitable quarters
“We've raised two seed rounds. So a very capital efficient 4.2 million dollars over two years. The last round was two years ago and we just launched our seventh consecutive quarter of being profitable.”
Assertion Not checkable as stated
Versium has 300 API users and 50 enterprise clients
“We got 300 companies using our APIs directly. We've got About 250 to 300 on a monthly basis that are the small mid-tier folks. And then we got about 50 enterprise clients that are paying us the bigger money.”
Assertion Not checkable as stated
Versium reaches $7M run rate and targets $8M-$9M this year
“We're at a seven million run rate right now. Targeting about 9,000,008 to nine million this year.”
Disclosure
Matty: Versium Aiming to Raise $15M to $25M
“Somewhere between 15 to 25, depending on the structure of the deal.”
