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Guy Rubin

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 7claims → 2claims resolved → 4/5average certainty → 2/5average debate potential → 1said about them ↓

1 supported 1 partly supported 0 contradicted 5 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 1 opinion · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 2 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Guy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Rubin: Lost Deals Spend Twice as Long in Pipeline as Won Deals
“And the deals that close lost spend twice as long in pipe as deals that close one.”
Guy Rubin Jun 13, 2023 ▶ 9:19 5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals

Everything Guy Rubin said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Rubin: B2B win rates fell 15% and deal sizes dropped one-third
“So less than 15% of or win rates dropped by 15%. Average deal values went down by a third, and sales cycles were continued to increase to buy an extra 30%.”
Guy Rubin Jun 13, 2023 ▶ 1:08 5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals
Assertion Supported
Rubin: Lost Deals Spend Twice as Long in Pipeline as Won Deals
“And the deals that close lost spend twice as long in pipe as deals that close one.”
Guy Rubin Jun 13, 2023 ▶ 9:19 5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals
Opinion
Rubin: Most sales reps and managers are not strategic thinkers
“Frankly, the sales guys and most of the sales managers aren't particularly strategic in their thinking.”
Guy Rubin Jun 13, 2023 ▶ 12:00 5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals
Assertion Not checkable as stated
Rubin: Structured qualification methodologies can double sales win rates
“We also saw that you can double your win rates with better sales methodologies. So introducing a med pick or a medic or a band type process to do your qualification and really making sure it's being used correctly.”
Guy Rubin Jun 13, 2023 ▶ 1:53 5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals
Assertion Not checkable as stated
Rubin: No Company Has Over 70% of Active Relationships in CRM
“So we have been doing this now for a decade, and we've never found a company with more than 70% of their active relationships in CRM. And usually it's less than 50%.”
Guy Rubin Jun 13, 2023 ▶ 2:56 5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals
Assertion Not checkable as stated
Rubin: 98% of CRM Contacts Have No Active Relationship
“But then when we analyze the data, we can see that there really is no relationship with 98% of the contacts they registered in the CRM.”
Guy Rubin Jun 13, 2023 ▶ 3:43 5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals
Assertion Partly supported
Rubin: Only 30% of Opened Sales Opportunities Close Won
“Because from the analysis we've done, only 30% of the opportunities opened close one.”
Guy Rubin Jun 13, 2023 ▶ 9:14 5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals
Assertion Not checkable as stated
Rubin: Nearly 20% of sales reps lack an assigned quota
“What was even scarier is that nearly 20% of reps actually don't even have a quota.”
Guy Rubin Jun 13, 2023 ▶ 0:55 5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals

The other half of the tape: Guy Rubin's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Sam Jacobs 1

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ Deals Jun 13, 2023 13m
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