Cássio (Casio)

Data Engineer, Within3 · 1 appearance on the record.

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founderengineerscientistinvestorLinkedIn ↗plipag.com.br ↗

Cássio Jandir Pagnoncelli is a Brazilian computer scientist and software engineer who co-founded Plipag, a recurring billing and quote-to-cash fintech platform. Prior to Plipag, he worked with companies including HSBC and EBANX, and currently focuses on data engineering and computational neuroscience research.

15statements → 10claims → 0claims resolved → 3.53/5average certainty → 1.27/5average debate potential →

10 not checkable as stated how the 10 claims stand · each chip opens the sources

10 assertions · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 10 claims: statements the public record can support or contradict. 0 are resolved, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Cássio argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Cássio (Casio) on measured tape to publish a rate. This says nothing about how they speak.

What they said15 Episodes1

Everything Cássio (Casio) said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Working 6-8 Hours a Day Won't Launch a Startup

“If you work six hours, seven hours, eight hours a day, you won't get your business up and running.”

Cássio (Casio) Aug 13, 2021 ▶ 19:45 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Assertion Not checkable as stated

Most Brazilian SMBs Don't Know What a CRM Is

“Most of our customer base, they don't know what a CRM is, and when they know what the ERP is, they don't want it because it's just too much.”

Cássio (Casio) Aug 13, 2021 ▶ 3:13 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Assertion Not checkable as stated

Brazilian SMBs Spend 10% to 15% of Time on Reconciliation

“And in the end of the day, actually, they spent about 10%, 15% of their month dealing with all of that stuff, and they didn't really need an ERP or CRM.”

Cássio (Casio) Aug 13, 2021 ▶ 3:01 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Assertion Not checkable as stated

Plypad Has Over 600 Active Merchants and 20,000 End Payers

“Right now we have over. 600 active merchants and over 20,000 payers in their customer base.”

Cássio (Casio) Aug 13, 2021 ▶ 5:36 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Assertion Not checkable as stated

Plypad's Customer Acquisition Cost is Approximately $30

“Right now depends on where you look at, but our general CAC is about something in dollars. I have the numbers in Brazilian reais. That's about 30 dollars.”

Cássio (Casio) Aug 13, 2021 ▶ 17:22 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Assertion Not checkable as stated

Plypad Processed Over $1 Million With Only Three Team Members

“Until January, we had only, it was only me and my co-founder and a sales girl. So I had to build the whole system. My co-founder had to, you know, do all the sales by himself and by now, but by that point we had processed over a million dollars.”

Cássio (Casio) Aug 13, 2021 ▶ 18:28 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Assertion Not checkable as stated

Plypad Cuts Boleto Management From Two Days to Two Minutes

“So right now, if you're in Brazil and you have to take care of those customers, you would spend about two days in your month issuing what we call Boleto. This is a, one of the payment methods we have in Brazil. We have to conciliate. You have to handle them di…”

Cássio (Casio) Aug 13, 2021 ▶ 3:49 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Disclosure

Plypad Processes Payments Like Stripe for Offline Brazilian Businesses

“So basically we, our main engine is a payment processing system. So we do process all those payments just like Stripe would do. But we don't do Online we do our public is, our audience is roughly offline and well there's a lot of things in, in quote to cash, r…”

Cássio (Casio) Aug 13, 2021 ▶ 4:38 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Assertion Not checkable as stated

Plypad Takes an Effective Transaction Fee of Around 1%

“Well, effectively, that's .99%.98%. So, it's around one percent.”

Cássio (Casio) Aug 13, 2021 ▶ 6:06 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Assertion Not checkable as stated

Plypad Merchants Process an Average of $8,000 to $10,000 Monthly

“So usually those businesses put around, ah, let me compare it to dollars. That's about 10,000 dollars in average, eight to 10,000 dollars. So that's the size of a business with three or four or five employees.”

Cássio (Casio) Aug 13, 2021 ▶ 6:22 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Disclosure

Plypad Bootstrapped Until Raising a $250,000 Seed Round in 2021

“We bootstrapped until end of last year and we made our first funding round right now. So it's two 50.”

Cássio (Casio) Aug 13, 2021 ▶ 8:02 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Disclosure

Plypad's $250,000 Seed Round Was a Priced Equity Round

“So in practical terms, yes, it was a price round.”

Cássio (Casio) Aug 13, 2021 ▶ 10:37 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Disclosure

Plypad Has a Monthly Customer Churn Rate of 2% to 2.5%

“So we are doing, we have about two percent, two, 2.5% churn.”

Cássio (Casio) Aug 13, 2021 ▶ 14:09 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Assertion Not checkable as stated

Plypad Reached $15 Million in Trailing Annual GMV

“I think we're close to fifteen million in, in, in, in GMV for the last one year in dollars.”

Cássio (Casio) Aug 13, 2021 ▶ 14:56 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Assertion Not checkable as stated

Plypad Grew From Less Than $2,000 in Monthly Revenue

“We were, I believe we are about 2000 dollars or less.”

Cássio (Casio) Aug 13, 2021 ▶ 17:10 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation

Appearances (1)

Episode	Date	Speaking time
Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation	Aug 13, 2021	10m

Cássio (Casio)

The record, in short

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Appearances (1)

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