The Ledger
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Working 6-8 Hours a Day Won't Launch a Startup
“If you work six hours, seven hours, eight hours a day, you won't get your business up and running.”
Most Brazilian SMBs Don't Know What a CRM Is
“Most of our customer base, they don't know what a CRM is, and when they know what the ERP is, they don't want it because it's just too much.”
Brazilian SMBs Spend 10% to 15% of Time on Reconciliation
“And in the end of the day, actually, they spent about 10%, 15% of their month dealing with all of that stuff, and they didn't really need an ERP or CRM.”
Plypad Has Over 600 Active Merchants and 20,000 End Payers
“Right now we have over. 600 active merchants and over 20,000 payers in their customer base.”
Plypad's Customer Acquisition Cost is Approximately $30
“Right now depends on where you look at, but our general CAC is about something in dollars. I have the numbers in Brazilian reais. That's about 30 dollars.”
Plypad Processed Over $1 Million With Only Three Team Members
“Until January, we had only, it was only me and my co-founder and a sales girl. So I had to build the whole system. My co-founder had to, you know, do all the sales by himself and by now, but by that point we had processed over a million dollars.”
Plypad Cuts Boleto Management From Two Days to Two Minutes
“So right now, if you're in Brazil and you have to take care of those customers, you would spend about two days in your month issuing what we call Boleto. This is a, one of the payment methods we have in Brazil. We have to conciliate. You have to handle them di…”
Plypad Processes Payments Like Stripe for Offline Brazilian Businesses
“So basically we, our main engine is a payment processing system. So we do process all those payments just like Stripe would do. But we don't do Online we do our public is, our audience is roughly offline and well there's a lot of things in, in quote to cash, r…”
Plypad Takes an Effective Transaction Fee of Around 1%
“Well, effectively, that's .99%.98%. So, it's around one percent.”
Plypad Merchants Process an Average of $8,000 to $10,000 Monthly
“So usually those businesses put around, ah, let me compare it to dollars. That's about 10,000 dollars in average, eight to 10,000 dollars. So that's the size of a business with three or four or five employees.”
Plypad Bootstrapped Until Raising a $250,000 Seed Round in 2021
“We bootstrapped until end of last year and we made our first funding round right now. So it's two 50.”
Plypad's $250,000 Seed Round Was a Priced Equity Round
“So in practical terms, yes, it was a price round.”
Plypad Has a Monthly Customer Churn Rate of 2% to 2.5%
“So we are doing, we have about two percent, two, 2.5% churn.”