Leavitt: Disclosing Product Cons Improves Viewer Conversion Rates
“I have consistently found that if you mention a con potentially I've seen has improved conversion rate.”
AI-generated, audience-specific landing pages yield much higher conversion rates
“You can create these landing pages just with like one prompt based on the positioning frameworks, and then you can drive traffic into those, and you'll see a much higher conversion rate since those are dialed to the exact audience that you're targeting.”
Wix CMO Omer Shai says optimizing for overall conversion rate is stupid
“It's like going after conversion rate as a matrix. Think how stupid it is to go after conversion rates.”
Thompson: 3% to 5% Meta conversion rate is a strong benchmark
“I would say if you're sitting between like three and five on something like this, you're in like a reasonably good space.”
Foster: Speed-to-lead automation increases conversion rates to box out competitors
“Speed to lead. You, it improves your conversion rate massively. And when you improve your conversion rates, it means you can now be more efficient in how you deploy your advertising dollars, because now you're getting a higher customer lifetime value, higher A…”
Ross: Every 100ms speed improvement increases conversion by roughly 8%
“Every 100 milliseconds of speed up results in about an eight percent conversion rate.”
Courtney: Copy-heavy landing pages convert better than slick short pages
“Over the last 14 years, we've also done a lot of testing. And pages with crap tons of copy tend to do better than our slick short pages.”
Stafford: Giving website visitors too many options hurts sales and conversions
“One of the main principles that we teach in our CRO is more options does not create higher conversions. Because it creates this paradox of, oh, I like this. I like this. I like this. I'll just come back later or I'll just decide later. And so giving people too…”
Adding non-essential onboarding questions boosted Cal AI's user conversion rate
“Initially, we had no animations, we had no GIFs, it was,
Very bland.
We only asked the questions we needed in order to give the user their calorie daily intake estimate that they would need to gain weight or lose weight, and
That was, it was purely utility, bu…”
Pushing a lending platform's conversion rates inherently means increasing underwriting risk
“If the board were to say you guys need to improve your conversion rates, the other way to look at that is you need to take more risk.”
Dalen: Public influencer login portals damage e-commerce conversion rates
“You want to avoid also giving too much options. Because you know, like it could, your conversion rate could drop, like for, especially for econ brands, they run loads of traffic. Well, this traffic is paid and then giving someone the option to log in as an. Yo…”
Dietrich: Performance marketing is harder than ever amid falling conversion rates
“Conversion rates are down, performance marketing, Is harder than ever.”
Courtney: Stacking limited-time free gifts ('MIFGE') dramatically boosts conversions
“So a Mifki is most incredible free gift ever. And it's about stacking one time free gifts onto a current offer, which you would think is like too cheesy to work. But it works so well and dramatically increases conversion rates to the max.”
Lou: Subscriptions harm checkout conversions because buyers fear forgetting to cancel
“When you see a subscription, you're already thinking what happens if I have to cancel and I forget. And when you create objections in the mind of the customer at the moment they purchase, that is usually impacting your conversion rate.”
Suby: Improving conversion rates requires prioritizing content consumption before making an offer
“And I think that the number one thing, if you want to improve the conversion rate of anything on any vehicle, the thing that you need to focus on is improving the consumption first. And so, you know, I think that you'd want to place a disproportionate amount o…”
Blond: Brex Saw Triple the Conversion Rate From In-Person Sales Meetings
“One thing that we measured while I was at Brex was conversion rates. When people were selling remote virtually, they didn't meet the customer and conversion rates when people met the customer in person. And when we met a prospective customer in person, we had …”
Isenberg: Above-the-fold landing page videos definitely boost conversion rates
“I'm really, really bullish right now on your, you know, having above the fold a video, and that's going to help increase conversion rates.
No question.”
Burns: Conversion rate aberrations are the best diagnostic tool for sales bottlenecks
“And I also need to be able to diagnose where in my process things are not completely optimized, right? And the best way to understand that is when you see breaks or aberrations in conversion rate.”
Opening search listings in new tabs boosted Airbnb conversion by 1%
“One of the biggest wins for Airbnb's search experience was this very small idea of just what if you open each listing in the search results in a new tab. Ended up converting like one percent, like increasing conversion by one percent.”
Rauch: Every 100ms of e-commerce latency causes a 1% conversion drop
“So the wisdom that gets shared in the industry a lot is for each hundred milliseconds. That you slow down an e-commerce experience, you have a one percent drop off in conversion.”
Verna: Exposing SurveyMonkey users to three paid triggers boosted conversions
“I've had it firsthand at SurveyMonkey. We're just adding consistent UI across all of the paid triggers that were that Amazon gold color and making sure that each user has been able to see at least three of them. There's a rule of three that goes into advertisi…”
Initial call conversion rates are the canary in the coal mine
“Some of the canary in the coal mines are definitely just conversion rates early on. Say for example, you're doing a bunch of initial calls with Customers, but you're just converting at a much lower rate. That would be an indicator to me or someone on the manag…”
Burgin-Doyle: Founders Claiming 75% Conversion Rates Are Almost Always Wrong
“And every business you ever asked will tell you their conversion rates, 75 or 80%. It's not. I'm guarantee you it's not.”
Radu: Worldwide website conversion rate is between 1% and 3%
“The conversion rate is around one, two, or three percent worldwide.”
Hariharan: Two-factor authentication mandates hurt Indian online payment conversion rates
“The Indian central government has a two factor authentication protocol as a result of which what happens is it's the conversion rate obviously gets impacted because you have more steps to close the transaction when it's online.”
Wille: Paid advertising accelerates growth but lowers conversion and raises churn
“As soon as you start pushing on the gas and you start advertising, you get a slightly different mix. Now it's still important and it's important from a growth point of view, but you have to acknowledge that one of the outcomes, one of the negative side effects…”
Turner: A 2% homepage conversion rate is average; 10% is great
“Two percent is fine. I think it's probably around the average. I don't think that that's upsetting. 10% would be great.”