Conversion Rate

topic on 12 shows · 27 statements across 27 episodes

Mixergy Innovators & Investors We Live to Build American Optimist Lenny's Podcast My First Million the Official SaaStr Podcast Starter Story the Startup Ideas Podcast Top Founders the a16z Podcast 20VC

27 statements about Conversion Rate, every show

Leavitt: Disclosing Product Cons Improves Viewer Conversion Rates
“I have consistently found that if you mention a con potentially I've seen has improved conversion rate.”
Ben Leavitt Mar 19, 2026 ▶ 9:50 I Make $17K/Month With One Strategy
AI-generated, audience-specific landing pages yield much higher conversion rates
“You can create these landing pages just with like one prompt based on the positioning frameworks, and then you can drive traffic into those, and you'll see a much higher conversion rate since those are dialed to the exact audience that you're targeting.”
James Dickerson Feb 9, 2026 ▶ 24:49 AI marketing Masterclass: From beginner to expert in 60 minutes
20VC Opinion
Wix CMO Omer Shai says optimizing for overall conversion rate is stupid
“It's like going after conversion rate as a matrix. Think how stupid it is to go after conversion rates.”
Omer Shai Jan 31, 2026 ▶ 22:45 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Thompson: 3% to 5% Meta conversion rate is a strong benchmark
“I would say if you're sitting between like three and five on something like this, you're in like a reasonably good space.”
Samuel Thompson Jan 16, 2026 ▶ 24:25 I Spent $289 So AI Could Build My Business
MIXERGY Insight
Foster: Speed-to-lead automation increases conversion rates to box out competitors
“Speed to lead. You, it improves your conversion rate massively. And when you improve your conversion rates, it means you can now be more efficient in how you deploy your advertising dollars, because now you're getting a higher customer lifetime value, higher A…”
Wade Foster Dec 19, 2025 ▶ 37:36 #2289 Building companies using Zapier’s AI automations
20VC Assertion Supported
Ross: Every 100ms speed improvement increases conversion by roughly 8%
“Every 100 milliseconds of speed up results in about an eight percent conversion rate.”
Jonathan Ross Sep 29, 2025 ▶ 11:39 Groq Founder, Jonathan Ross: OpenAI & Anthropic Will Build Their Own Chips & Will NVIDIA Hit $10TRN · 20VC with Harry Stebbings
Courtney: Copy-heavy landing pages convert better than slick short pages
“Over the last 14 years, we've also done a lot of testing. And pages with crap tons of copy tend to do better than our slick short pages.”
Jonathan Courtney Aug 21, 2025 ▶ 21:53 How Hormozi made $83m in 5 days (Ads, Emails, Pages, Everything)
Stafford: Giving website visitors too many options hurts sales and conversions
“One of the main principles that we teach in our CRO is more options does not create higher conversions. Because it creates this paradox of, oh, I like this. I like this. I like this. I'll just come back later or I'll just decide later. And so giving people too…”
Matthew Stafford Jun 10, 2025 ▶ 19:13 He Walked Into a Wall in the Dark and Rethought Everything
Adding non-essential onboarding questions boosted Cal AI's user conversion rate
“Initially, we had no animations, we had no GIFs, it was, Very bland. We only asked the questions we needed in order to give the user their calorie daily intake estimate that they would need to gain weight or lose weight, and That was, it was purely utility, bu…”
Zach Yadegari Jun 8, 2025 ▶ 7:22 18 Year Old Got Paid $2.9m Last Month for New AI Mobile App
Pushing a lending platform's conversion rates inherently means increasing underwriting risk
“If the board were to say you guys need to improve your conversion rates, the other way to look at that is you need to take more risk.”
Keith Harrington May 19, 2025 ▶ 23:14 Funding SaaS Growth: Keith Harrington on Novel Capital’s Entrepreneur-Friendly Approach
Dalen: Public influencer login portals damage e-commerce conversion rates
“You want to avoid also giving too much options. Because you know, like it could, your conversion rate could drop, like for, especially for econ brands, they run loads of traffic. Well, this traffic is paid and then giving someone the option to log in as an. Yo…”
Daniel Dalen Dec 23, 2024 ▶ 34:10 pov: brainstorming $1M+ startup ideas with Daniel Dalen
SAASTR Assertion Not checkable as stated
Dietrich: Performance marketing is harder than ever amid falling conversion rates
“Conversion rates are down, performance marketing, Is harder than ever.”
Carrie Lou Dietrich Nov 1, 2024 ▶ 2:00 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta
Courtney: Stacking limited-time free gifts ('MIFGE') dramatically boosts conversions
“So a Mifki is most incredible free gift ever. And it's about stacking one time free gifts onto a current offer, which you would think is like too cheesy to work. But it works so well and dramatically increases conversion rates to the max.”
Jonathan Courtney Oct 28, 2024 ▶ 56:39 How to make $20,000,000 with a landing page
Lou: Subscriptions harm checkout conversions because buyers fear forgetting to cancel
“When you see a subscription, you're already thinking what happens if I have to cancel and I forget. And when you create objections in the mind of the customer at the moment they purchase, that is usually impacting your conversion rate.”
Marc Lou Sep 11, 2024 ▶ 19:18 How to become a solopreneur (3 $1M+ startup ideas)
Suby: Improving conversion rates requires prioritizing content consumption before making an offer
“And I think that the number one thing, if you want to improve the conversion rate of anything on any vehicle, the thing that you need to focus on is improving the consumption first. And so, you know, I think that you'd want to place a disproportionate amount o…”
Sabri Suby Jun 25, 2024 ▶ 52:32 5 Business Ideas To Start Today With $0 ft. Shark Tank's Sabri Suby
SAASTR Assertion Not checkable as stated
Blond: Brex Saw Triple the Conversion Rate From In-Person Sales Meetings
“One thing that we measured while I was at Brex was conversion rates. When people were selling remote virtually, they didn't meet the customer and conversion rates when people met the customer in person. And when we met a prospective customer in person, we had …”
Sam Blond Jun 21, 2024 ▶ 26:28 Deep Dive: Easy Sales Concepts So Many Get Wrong with Sam Blond
STARTUP IDEAS Prediction Not checkable as stated
Isenberg: Above-the-fold landing page videos definitely boost conversion rates
“I'm really, really bullish right now on your, you know, having above the fold a video, and that's going to help increase conversion rates. No question.”
Greg Isenberg Jun 17, 2024 ▶ 23:31 4 profitable startup ideas you can launch tomorrow
Burns: Conversion rate aberrations are the best diagnostic tool for sales bottlenecks
“And I also need to be able to diagnose where in my process things are not completely optimized, right? And the best way to understand that is when you see breaks or aberrations in conversion rate.”
Michael Burns Mar 26, 2024 ▶ 6:10 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
LENNY'S PODCAST Assertion Not checkable as stated
Opening search listings in new tabs boosted Airbnb conversion by 1%
“One of the biggest wins for Airbnb's search experience was this very small idea of just what if you open each listing in the search results in a new tab. Ended up converting like one percent, like increasing conversion by one percent.”
Lenny Rachitsky Sep 3, 2023 ▶ 33:27 Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)
Rauch: Every 100ms of e-commerce latency causes a 1% conversion drop
“So the wisdom that gets shared in the industry a lot is for each hundred milliseconds. That you slow down an e-commerce experience, you have a one percent drop off in conversion.”
Guillermo Rauch Jun 11, 2023 ▶ 13:00 Ep 61: High School Dropout to Billion-Dollar Startup; the Story of Guillermo Rauch & Vercel · Joe Lonsdale
Verna: Exposing SurveyMonkey users to three paid triggers boosted conversions
“I've had it firsthand at SurveyMonkey. We're just adding consistent UI across all of the paid triggers that were that Amazon gold color and making sure that each user has been able to see at least three of them. There's a rule of three that goes into advertisi…”
Elena Verna Apr 23, 2023 ▶ 1:01:58 The ultimate guide to product-led sales | Elena Verna
20VC Insight
Initial call conversion rates are the canary in the coal mine
“Some of the canary in the coal mines are definitely just conversion rates early on. Say for example, you're doing a bunch of initial calls with Customers, but you're just converting at a much lower rate. That would be an indicator to me or someone on the manag…”
Kyle Parrish Dec 8, 2021 ▶ 25:20 20 Sales: When To Hire Your Head of Sales/ First Reps, What To Look for in 10x Sales Candidates, How To Structure The Hiring Process, How To Onboard New Reps Efficiently, How To Set First Quotas and more with Kyle Parrish, Figma's VP Sales
WE LIVE TO BUILD Assertion Not checkable as stated
Burgin-Doyle: Founders Claiming 75% Conversion Rates Are Almost Always Wrong
“And every business you ever asked will tell you their conversion rates, 75 or 80%. It's not. I'm guarantee you it's not.”
Ril Bergen Doyle Jan 12, 2021 ▶ 18:16 The Truth About 'By Default or By Design' Businesses
TOP FOUNDERS Assertion Supported
Radu: Worldwide website conversion rate is between 1% and 3%
“The conversion rate is around one, two, or three percent worldwide.”
Valentin Radu May 13, 2019 ▶ 2:34 1388 Does he really have $95k in MRR? You decide.
a16z Assertion Supported
Hariharan: Two-factor authentication mandates hurt Indian online payment conversion rates
“The Indian central government has a two factor authentication protocol as a result of which what happens is it's the conversion rate obviously gets impacted because you have more steps to close the transaction when it's online.”
Anu Hariharan Jan 2, 2019 ▶ 12:06 a16z Podcast | The Tiger and the Dragon -- On Tech and Startups in India and China
Wille: Paid advertising accelerates growth but lowers conversion and raises churn
“As soon as you start pushing on the gas and you start advertising, you get a slightly different mix. Now it's still important and it's important from a growth point of view, but you have to acknowledge that one of the outcomes, one of the negative side effects…”
Allan Wille Jul 4, 2017 ▶ 15:12 710: How This SaaS Company is Using $20 Million to Scale
Turner: A 2% homepage conversion rate is average; 10% is great
“Two percent is fine. I think it's probably around the average. I don't think that that's upsetting. 10% would be great.”
James Turner Jul 31, 2016 ▶ 4:00 Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner

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