Burns: Conversion rate aberrations are the best diagnostic tool for sales bottlenecks
Michael Burns · How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter · Mar 26, 2024 · at 6:10
This episode carries Michael Burns's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Michael Burns, CRO of event management platform vFairs, outlines his framework for identifying breakdowns across the revenue funnel.
0:00 / 0:09exact quote · 9.8s
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“And I also need to be able to diagnose where in my process things are not completely optimized, right? And the best way to understand that is when you see breaks or aberrations in conversion rate.”
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