vFairs

also referred to as: vfair's

64 statements across 8 episodes · 27 bullish · 3 bearish · 4 people on the record · first statement Feb 3, 2019 by Muhammad Younas · said 131 times in 11 episodes since 2019 · across every show →

Mentions by year

brought up most by Nathan Latka (63), Michael Burns (36), Muhammad Younas (25)

tap a year for its mentions
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023201920202021202220232024episodes it came up in
00201.5403201920202021202220232024episodesmentions per episode
2024 16 mentions in 1 episode
2023 22 mentions in 2 episodes 11 per episode
2022 22 mentions in 3 episodes 7 per episode
2021 17 mentions in 3 episodes 6 per episode
2020 34 mentions in 1 episode
2019 20 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about vFairs, oldest first

Feb 3, 2019 positive
Assertion Not checkable as stated
Younas: vFairs is already a profitable business
“So as of now, we don't need as such you know, I think we have been doing, like we are already a profitable business.”
Muhammad Younas Feb 3, 2019 ▶ 12:40 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019 neutral
Disclosure
vFairs is completely internally funded by parent company Bayt
“It's all internally funded by our parent company.”
Muhammad Younas Feb 3, 2019 ▶ 4:48 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019
Assertion Not checkable as stated
Younas: vFairs' fully weighted CAC is roughly $4,000 to $5,000
“So I think just to give you a rough number, we would say like on average, one customer would cost us at this point, I think, I don't know, close to four to 5000 dollars in terms of fully weighted.”
Muhammad Younas Feb 3, 2019 ▶ 11:36 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019 positive
Assertion Not checkable as stated
Younas: vFairs generates nearly 60% of revenue from repeat customers
“So right now, almost 60% of our revenue comes from repeat business, from our repeat customers.”
Muhammad Younas Feb 3, 2019 ▶ 2:54 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019
Assertion Not checkable as stated
Younas: vFairs serves up to 170 customers with 70 annual contracts
“See, we have over one, 60 to one 70 customers, so close to 60 to 70 of them at least are annual contracts.”
Muhammad Younas Feb 3, 2019 ▶ 5:52 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019
Assertion Not checkable as stated
Younas: Inbound accounts for 80% of vFairs' business
“So, so almost 80% of our business is purely incoming, you know? So, so people call us, people reach out to us, people, Come to our website to ask for our services. 20% is outbound where we reach out to other customers.”
Muhammad Younas Feb 3, 2019 ▶ 9:17 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019
Assertion Not checkable as stated
Younas: VFairs generates $165,000 to $170,000 per month in revenue
“So as of now, we are close to one 65 to one 70,000 dollars a month as of now.”
Muhammad Younas Feb 3, 2019 ▶ 8:15 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019 neutral
Assertion Not checkable as stated
Younas: vFairs' revenue is split evenly between annual and single-event contracts
“So it's close to fifty-fifty, so 50% of that is coming from our annual contracts and remaining 50% as our single event license.”
Muhammad Younas Feb 3, 2019 ▶ 3:59 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019 bullish
Prediction Not checkable as stated
Younas: VFairs will approach a $3M run rate within five months
“I think over the next five months it will close, it will be close to three million dollars.”
Muhammad Younas Feb 3, 2019 ▶ 8:26 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019 positive
Assertion Not checkable as stated
Younas: Nestle, T-Mobile, and AT&T purchase annual licenses from vFairs
“Nestle, T-Mobile, AT&T, all of these are our customers. They do annual lessons with us because they keep, they run 10 to 12 events a year.”
Muhammad Younas Feb 3, 2019 ▶ 3:32 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019
Assertion Not checkable as stated
Younas: VFairs is growing revenue at 100% year-over-year
“So, so as of now, we are doing a hundred percent year on year. So basically whatever our 2016, 17 revenue was increased by a hundred percent. You know, over the past five months, we keep on increasing a hundred percent, you know a year over year you know, righ…”
Muhammad Younas Feb 3, 2019 ▶ 7:50 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
Feb 3, 2019 positive
Assertion Not checkable as stated
Younas: vFairs maintains a 95% renewal rate on annual contracts
“Those who are doing annual essence with us, our renewal rate is close to 95%. So, you know, we hardly lose any customer on the annual essence as of now for the past three years.”
Muhammad Younas Feb 3, 2019 ▶ 12:14 1289 Virtual Event Management Business Passes $2m in ARR Selling $30k ACV's
May 23, 2020
Assertion Not checkable as stated
vFairs Experiences 30% to 40% Gross Churn Due to Event Model
“I think we have close to 30 to 40%, again, just purely because of the industry we are in, right? So again, not every, It's not a typical SaaS where, you know, everyone who want to run event right now will run exactly the same time next year. We get a lot of an…”
Muhammad Younas May 23, 2020 ▶ 14:24 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 bullish
Assertion Not checkable as stated
Yunus: vFairs Leads Surged to Nearly 1,000 Weekly During Pandemic
“Our number of leads you know, in companies, they used to be four or five a day, and now they are you know, close to a thousand you know, over the past one week you know, and that's what we have been seeing for the past six weeks already.”
Muhammad Younas May 23, 2020 ▶ 1:28 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020
Assertion Not checkable as stated
Yunus: Annual contracts make up roughly half of vFairs' revenue
“That would be around half of that. So again, you know, roughly it's half and half.”
Muhammad Younas May 23, 2020 ▶ 14:48 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 bullish
Prediction Not checkable as stated
Yunus: vFairs Will Finish 2020 with at Least 250 Customers
“So we believe that we will end the year with at least two 50 customers, if not more.”
Muhammad Younas May 23, 2020 ▶ 2:50 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 neutral
Opinion
Yunus: vFairs' Primary Competitors Are INXPO and ON24
“So, so our competitors mainly are in Expo and on 24.”
Muhammad Younas May 23, 2020 ▶ 4:59 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020
Assertion Not checkable as stated
vFairs Lost a Government Client Accounting for One-Third of 2018 Revenue
“And again, we lost one big government customer out there, which was you know, a good one third of our 2018 revenue.”
Muhammad Younas May 23, 2020 ▶ 2:19 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 neutral
Assertion Not checkable as stated
Yunus: vFairs has only two quota-carrying sales reps
“Quota carrying reps are just too high. It's just between me and one other person.”
Muhammad Younas May 23, 2020 ▶ 8:35 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 bullish
Prediction Not checkable as stated
Yunus: vFairs Tracking at Least 70% Growth in 2020
“But again, 220, the way we are starting right now is you know, at least, if not more, 70% growth from what we are seeing from 2019 because of the coronavirus.”
Muhammad Younas May 23, 2020 ▶ 2:25 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 bullish
Assertion Not checkable as stated
vFairs surges customer acquisition from 10-12 monthly to 40-50 per month
“When we go back to one 19, we were signing around, on average, you know, between new and renewals, around 10 to 12 customers a day, a month, right? Right now, that has already turned into a week, whereby, you know, rather than 10 customers in a month, we will …”
Muhammad Younas May 23, 2020 ▶ 6:49 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 neutral
Assertion Not checkable as stated
vFairs Cannot Serve 80% of Inbound Leads Due to Capacity Constraints
“We are hardly being able to handle 10 to 20% of the incoming leads. So I'm not being able to serve more than 80% of the incoming request, right?”
Muhammad Younas May 23, 2020 ▶ 10:56 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 bullish
Assertion Not checkable as stated
Yunus: vFairs grew headcount from 28 to 45 people in one month
“We ended in 19 with close to 28, 29 people, but just in the past one month we have doubled this team to 45 people already right now.”
Muhammad Younas May 23, 2020 ▶ 7:26 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020
Assertion Not checkable as stated
Yunus: 70% to 80% of vFairs Inbound Leads Come From Organic Channels
“We still see that a good 70 to 80% of the leads that are coming to us are purely coming through you know, just purely again, direct or through referrals or through, you know just again SEO ranking, right?”
Muhammad Younas May 23, 2020 ▶ 13:20 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 neutral
Assertion Not checkable as stated
Yunus: vFairs operates with 5-6 engineers and 25-30 post-sales managers
“Our engineers are around five or six only. But again, the big bulk of our team is, which is close to our 25 to 30 people, are purely post sales product managers.”
Muhammad Younas May 23, 2020 ▶ 7:57 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 positive
Assertion Not checkable as stated
vFairs Achieved 30% Profit Margins in 2019
“Last year, we were 30% profitable already”
Muhammad Younas May 23, 2020 ▶ 9:04 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020 bullish
Prediction Not checkable as stated
Yunus: vFairs will reach $300k MRR by end of 2020
“My gut is that it will go all the way up to 300 MRR you know, yeah, 300 thousand yeah, kind of, 300,000 dollars in an MRR pretty much, you know, by end of the year.”
Muhammad Younas May 23, 2020 ▶ 9:59 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
May 23, 2020
Assertion Not checkable as stated
Yunus: vFairs Customers Pay an Average of $15,000 Annually
“On average, our customers right now are paying 15,000 dollars between the two types of pricing.”
Muhammad Younas May 23, 2020 ▶ 3:45 1764 "CoronaVirus Driving Massive Growth At This $2.5m ARR Virtual Event SaaS Company "
Mar 11, 2021 bullish
Assertion Partly supported
Latka: vFairs bootstrapped from $3M to $30M ARR during pandemic
“Vfair's bootstrapped goes from three million to thirty million in ARR during this period.”
Nathan Latka Mar 11, 2021 ▶ 14:54 Events.com Should Have Been Hopin, Can They Acquire Their Way Back To Top?
Aug 2, 2021 positive
Assertion Not checkable as stated
vFairs historically achieved 140% net revenue retention
“Historically speaking, it has been close to one 40%. So our net revenue generation historically was one 40%.”
Muhammad Younas Aug 2, 2021 ▶ 12:16 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021 positive
Opinion
Yunus considers vFairs the largest bootstrapped virtual event platform
“I, yeah, I would like to believe that, yeah. I think, I don't think so, you know, when I look at others like Intrado, SixConnects, Hopin, I think, you know, each one of them is no longer bootstrapped, so I would like to believe that, yeah.”
Muhammad Younas Aug 2, 2021 ▶ 17:59 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021
Assertion Not checkable as stated
vFairs generated $30 million in revenue in 2020
“It was around thirty million.”
Muhammad Younas Aug 2, 2021 ▶ 1:55 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021 neutral
Disclosure
Parent company Bayt.com owns the majority equity stake in vFairs
“Parent company owns the majority.”
Muhammad Younas Aug 2, 2021 ▶ 14:29 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021 bullish
Disclosure
vFairs is in M&A discussions with physical event app providers
“We are moving towards hybrid. So anyone who has been doing physical events before, like physical event, mobile apps, we are in discussion with a couple of people.”
Muhammad Younas Aug 2, 2021 ▶ 15:18 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021
What-if
vFairs turned away business that could have doubled revenue to $60M
“We, in fact, had to turn away tons of business. You know, this thirty million could have easily been sixty million. I've been not caring about customer support.”
Muhammad Younas Aug 2, 2021 ▶ 6:14 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021
Disclosure
vFairs fielded acquisition offers at 10x to 20x revenue multiples
“We have seen anywhere from 10 times to 20 times revenue. So minimum 10 times, all the way up to 20 times of our revenue is what we have seen so far.”
Muhammad Younas Aug 2, 2021 ▶ 13:06 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021 positive
Prediction Not checkable as stated
Yunus projects 70% to 80% customer retention for vFairs in 2021
“As of now, we are seeing that we will have at least a close, like anywhere from 70 to 80% customer retention and hopefully a hundred plus revenue retention.”
Muhammad Younas Aug 2, 2021 ▶ 12:28 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021
Assertion Not checkable as stated
Bulk of vFairs support team operates from Pakistan and Asia
“So, you know, from us to Canada, to Australia, Singapore, et cetera, but bulk of our support is based out of either Pakistan or out of some of the other Asian countries.”
Muhammad Younas Aug 2, 2021 ▶ 7:54 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021 positive
Assertion Not checkable as stated
Every vFairs sales rep generated at least $3M in 2020
“Each one of them have hit at least three million or above last year. So again, in most cases, this is almost, there's no one who have not hit our target. In most cases, they've hit their targets within a quarter or two quarters.”
Muhammad Younas Aug 2, 2021 ▶ 10:44 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021
Assertion Not checkable as stated
vFairs reached over 1,250 active paying customers
“Roughly close to 12 50 plus active paying customers at this point.”
Muhammad Younas Aug 2, 2021 ▶ 4:05 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021 bullish
Prediction Not checkable as stated
vFairs expects to hit $40 million in revenue in 2021
“So right now we are at a point where we should be hitting close to forty million dollars in 2021.”
Muhammad Younas Aug 2, 2021 ▶ 1:45 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021
Assertion Not checkable as stated
vFairs averages $33,000 in annual contract value per customer
“Yeah, actually I think as of now, our average customer is paying us 33,000 dollars. So that's what they're paying us now you know, for the past five months.”
Muhammad Younas Aug 2, 2021 ▶ 2:48 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Aug 2, 2021
Assertion Not checkable as stated
vFairs revenue run rate was just $2.8M before the pandemic
“It was closer to .4 to 2.8 million dollars.”
Muhammad Younas Aug 2, 2021 ▶ 4:48 vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
Oct 7, 2022 positive
Assertion Not checkable as stated
Yunus: vFairs review request email has a 90% response rate
“This email template has 90% response rate. So, hardly anyone would not go ahead and you know, not reply to this email.”
Muhammad Younas Oct 7, 2022 ▶ 14:32 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Oct 7, 2022
Disclosure
vFairs generates 80k-90k monthly website sessions with a 1% inquiry rate
“For us are, again, just, we typically get around 80 to 90,000 sessions per month on our site, and once we get those sessions, roughly one percent of them translate into inquiries.”
Muhammad Younas Oct 7, 2022 ▶ 3:58 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Oct 7, 2022 positive
Assertion Not checkable as stated
Yunus: vFairs reached $30M ARR with no outbound sales team
“Over the next 20 minutes, ah, I will walk you through how we have took Vfares from zero million dollars in revenue to thirty million dollars in revenue without hiring any outbound sales team.”
Muhammad Younas Oct 7, 2022 ▶ 1:33 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Oct 7, 2022
Disclosure
vFairs gets 58% to 60% of web traffic from long-tail keyword research
“So almost 58 to 60% of all of our traffic comes from those 100,000 of keywords that we go and we research through the seven 50 plus interviews that we do every single month.”
Muhammad Younas Oct 7, 2022 ▶ 5:52 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Oct 7, 2022 positive
Assertion Contradicted
Yunus: vFairs ranked number one on G2 and Capterra for 12 quarters
“Whether it's on G two or Captera, we'll be ranked number one for almost 12 quarters in a row now.”
Muhammad Younas Oct 7, 2022 ▶ 15:17 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Oct 7, 2022 positive
Assertion Not checkable as stated
Yunus: vFairs generates a 25% to 50% profit margin
“So, you know, all of this revenue, at least 25% to 50% just goes back in profit.”
Muhammad Younas Oct 7, 2022 ▶ 3:19 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Oct 7, 2022
Assertion Not checkable as stated
Yunus: Nestlé was vFairs' very first customer
“It was Nestle who reached out to us the very first time.”
Muhammad Younas Oct 7, 2022 ▶ 6:20 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Oct 7, 2022
Assertion Not checkable as stated
Yunus: vFairs was profitable within six months of launching
“We started back in 2016. Within the first six months, we were profitable.”
Muhammad Younas Oct 7, 2022 ▶ 3:05 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Mar 29, 2023 neutral
Opinion
Goldcast positions against Hopin's massive 50K+ attendee trade show focus
“We don't go after, like, the big, you know, 50,000, 100,000 person trade shows, which is what, you know, VFairs hop in, specialize in.”
Palash Soni Mar 29, 2023 ▶ 2:49 Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise
Dec 21, 2023 neutral
Disclosure
Focus on increasing ACV when deal volume and velocity levers stall
“So for me, you know, volume is not a lever I'm going to pull. Demand is not what it was. Velocity is not a lever I'm going to pull because, you know, the buying cycle is longer. Size is, right? So I'm going to pull the lever on ACV because now I'm able to sell…”
Michael Burns Dec 21, 2023 ▶ 19:44 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Dec 21, 2023 negative
Insight
CRM deal-loss records mislead leaders because they rely on subjective inputs
“The CRM is not going to tell you the, you know, the skinny, right? Now, the CRM is going to tell you what the salesperson bothered to put in or you know, in some cases, luckily not at VFairs, but I've run into places where, you know, salespeople will bring, bl…”
Michael Burns Dec 21, 2023 ▶ 9:49 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Dec 21, 2023 positive
Insight
Rolling out any sales methodology is better than having no framework
“It doesn't matter what your sales methodology is, just roll one out, right? Which is absolutely true. And I'll show you mine. But if it's, I'm not a huge fan of band. Bant. I think it's a little bit simplistic. But, you know, use band. Bant. It's better than n…”
Michael Burns Dec 21, 2023 ▶ 12:21 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Dec 21, 2023
Insight
Sequence B2B discovery questions from high-level strategy down to tactical gaps
“What we want to do is start slow, right? Right, and we want to talk about things that they like, which are themselves and good things, and that's why I ask questions around their strategy. Right, and then I start talking to them about the tactics that they're …”
Michael Burns Dec 21, 2023 ▶ 16:30 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Dec 21, 2023 positive
Insight
Breaks in conversion rates best diagnose unoptimized sales processes
“I also need to be able to diagnose where in my process things are not completely optimized, right? And the best way to understand that is when you see breaks or aberrations in conversion rate.”
Michael Burns Dec 21, 2023 ▶ 6:09 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Dec 21, 2023
Insight
Enterprise buyers ignore pain points in downturns; sell to objectives instead
“No one's going to care about solving pain points right now, but everybody needs to hit goals, right? And if we can identify their objectives and sell to objectives as opposed to pain, certainly not features, right? Because that, that doesn't matter. People are…”
Michael Burns Dec 21, 2023 ▶ 15:32 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Mar 26, 2024 positive
Assertion Not checkable as stated
Burns: Marketing 3D virtual environments grew vFairs to $40 million
“And, you know, we talk a lot about, you know, three D environments and features, and that was amazing, right? And that, that grew us to forty million in a heartbeat, right?”
Michael Burns Mar 26, 2024 ▶ 18:00 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Mar 26, 2024
Insight
Burns: Sell to buyer objectives and personal bonuses, not pain points
“No one's going to care about solving pain points right now, but everybody needs to hit goals, right? And if we can identify their objectives and sell to objectives as opposed to pain, certainly not features, right? Because that doesn't matter. People are going…”
Michael Burns Mar 26, 2024 ▶ 15:32 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Mar 26, 2024 negative
Assertion Not checkable as stated
Burns: vFairs previously used subjective deal stages like 'demo highly interested'
“So the deal stages at fee fairs, when I came in, were things like demo highly interested.”
Michael Burns Mar 26, 2024 ▶ 7:45 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Mar 26, 2024 negative
Insight
Burns: CRM closed-lost tags conceal the real reasons deals actually die
“There's no substitute for having conversations, right? So the CRM's not going to tell you the, you know, the skinny. The CRM is going to tell you what the salesperson bothered to put in, or, you know, in some cases, luckily not at vfairs, but I've run into pla…”
Michael Burns Mar 26, 2024 ▶ 9:45 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Mar 26, 2024 positive
Insight
Burns: Conversion rate aberrations are the best diagnostic tool for sales bottlenecks
“And I also need to be able to diagnose where in my process things are not completely optimized, right? And the best way to understand that is when you see breaks or aberrations in conversion rate.”
Michael Burns Mar 26, 2024 ▶ 6:10 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Mar 26, 2024
Insight
Burns: Discovery calls should sequence strategy and tactics before uncovering gaps
“From a conversational standpoint, what we want to do is start slow, right? And we want to talk about things that they like, which are themselves and good things, and that's why I ask questions around their strategy, right? And then I start talking to them abou…”
Michael Burns Mar 26, 2024 ▶ 16:31 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
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