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James Turner

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 0claims → 0claims resolved → 3.5/5average certainty → 1.38/5average debate potential → 3said about them ↓

4 insights · 4 disclosures · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

The record, in short

What the tape says about how James argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of James Turner on measured tape to publish a rate. This says nothing about how they speak.

Everything James Turner said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Turner: Founders struggle with copywriting because they are too close to products
“I think the biggest problem is that people have a really hard time putting themselves in the heads of their customers. Typically you've spent hours and hours of your life building up a product, building up a company, and you're just too close to it to see what…”
James Turner Jul 31, 2016 ▶ 5:02 Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner
Insight
Turner: A 2% homepage conversion rate is average; 10% is great
“Two percent is fine. I think it's probably around the average. I don't think that that's upsetting. 10% would be great.”
James Turner Jul 31, 2016 ▶ 4:00 Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner
Insight
Turner: Mine Amazon reviews to quantify pain points and build messaging
“Amazon review mining is, is a thing that is great if you have a product that either has, is on Amazon or has a competitor on Amazon or a similar product or even a book about what you're selling. You can go through large, large numbers of small reviews by peopl…”
James Turner Jul 31, 2016 ▶ 7:38 Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner
Insight
Turner: Effective conversion research requires at least a three-month retainer
“So the conversion focused deep dive customer research stuff takes a long time, hence the three month retainer minimum. You just can't really do, do enough research to do it justice with any time less than that.”
James Turner Jul 31, 2016 ▶ 11:29 Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner
Disclosure
James Turner: Turner Creative made ~$36k in first year revenue
“It was something like 36,000 dollars.”
James Turner Jul 31, 2016 ▶ 9:11 Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner
Disclosure
James Turner: Turner Creative 2015 revenue approached $40k to $45k
“2015 was somewhere, it was edging closer to 40, 45,000.”
James Turner Jul 31, 2016 ▶ 9:33 Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner
Disclosure
Turner: Turner Creative charges $10,000 for a three-month part-time retainer
“So I've been slowly increasing my prices, so averaging them out would be no good, but I'll tell you what I'm doing right now that's really working for me is, is 10,000 for a three month part time retainer.”
James Turner Jul 31, 2016 ▶ 9:47 Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner
Disclosure
Turner limits his agency to a maximum of two concurrent retainers
“I only want to do two retainers at a time. I don't like to overtax that kind of thing.”
James Turner Jul 31, 2016 ▶ 10:55 Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner

The other half of the tape: James Turner's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 3

Every mention by year

tap a year for its mentions
0021322016episodesmentions
0122016episodes it came up in
000.811.522016episodesmentions per episode
2016 3 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner Jul 31, 2016 7m
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