Turner: Mine Amazon reviews to quantify pain points and build messaging
James Turner · Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner · Jul 31, 2016 · at 7:38
Conversion copywriter James Turner explains to Nathan Latka how to extract voice-of-customer data and organize website copywriting hierarchies.
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“Amazon review mining is, is a thing that is great if you have a product that either has, is on Amazon or has a competitor on Amazon or a similar product or even a book about what you're selling. You can go through large, large numbers of small reviews by people and you start to see trends and you start to see the same words coming up. Common problems. And then you can literally just sort of quantify that, you know, which problem was mentioned the most, and you can build a messaging hierarchy out of that.”
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