Turner: Founders struggle with copywriting because they are too close to products
James Turner · Ep 372: How to Run A Small, Happy, Profitable Agency With James Turner · Jul 31, 2016 · at 5:02
Conversion copywriter James Turner discusses the common pitfalls entrepreneurs face when trying to write high-converting copy.
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“I think the biggest problem is that people have a really hard time putting themselves in the heads of their customers. Typically you've spent hours and hours of your life building up a product, building up a company, and you're just too close to it to see what it looks like from the outside.”
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