The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Turner: Founders struggle with copywriting because they are too close to products
“I think the biggest problem is that people have a really hard time putting themselves in the heads of their customers. Typically you've spent hours and hours of your life building up a product, building up a company, and you're just too close to it to see what…”
Turner: A 2% homepage conversion rate is average; 10% is great
“Two percent is fine. I think it's probably around the average. I don't think that that's upsetting. 10% would be great.”
Turner: Mine Amazon reviews to quantify pain points and build messaging
“Amazon review mining is, is a thing that is great if you have a product that either has, is on Amazon or has a competitor on Amazon or a similar product or even a book about what you're selling. You can go through large, large numbers of small reviews by peopl…”
Turner: Effective conversion research requires at least a three-month retainer
“So the conversion focused deep dive customer research stuff takes a long time, hence the three month retainer minimum. You just can't really do, do enough research to do it justice with any time less than that.”
James Turner: Turner Creative made ~$36k in first year revenue
“It was something like 36,000 dollars.”
James Turner: Turner Creative 2015 revenue approached $40k to $45k
“2015 was somewhere, it was edging closer to 40, 45,000.”