Dalen: Public influencer login portals damage e-commerce conversion rates
Daniel Dalen · pov: brainstorming $1M+ startup ideas with Daniel Dalen · Dec 23, 2024 · at 34:10
Ecomflow founder Daniel Dalen evaluates Greg Isenberg's idea of adding a 'Log in with Influencer' button to e-commerce storefronts.
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“You want to avoid also giving too much options. Because you know, like it could, your conversion rate could drop, like for, especially for econ brands, they run loads of traffic. Well, this traffic is paid and then giving someone the option to log in as an. You know you know, with their social profile to kind of measure what benefits they may be eligible to is something that could you know, significantly impact or like could impact conversion because maybe someone logs in and they're like, oh man, like I'm not even, you know, I cannot even get any benefits.”
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