Hariharan: Two-factor authentication mandates hurt Indian online payment conversion rates
Anu Hariharan · a16z Podcast | The Tiger and the Dragon -- On Tech and Startups in India and China · Jan 2, 2019 · at 12:06
Anu Hariharan of Andreessen Horowitz explains how regulatory payment security protocols in India create friction at online checkout.
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“The Indian central government has a two factor authentication protocol as a result of which what happens is it's the conversion rate obviously gets impacted because you have more steps to close the transaction when it's online.”
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