conversion rate
2 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Apr 23, 2023 by Elena Verna · across every show →
Everything said about conversion rate, oldest first
Apr 23, 2023 positive
Verna: Exposing SurveyMonkey users to three paid triggers boosted conversions
“I've had it firsthand at SurveyMonkey. We're just adding consistent UI across all of the paid triggers that were that Amazon gold color and making sure that each user has been able to see at least three of them. There's a rule of three that goes into advertisi…”
Sep 3, 2023 positive
Opening search listings in new tabs boosted Airbnb conversion by 1%
“One of the biggest wins for Airbnb's search experience was this very small idea of just what if you open each listing in the search results in a new tab. Ended up converting like one percent, like increasing conversion by one percent.”